Boss Woman – Karmen Pedaru fronts the spring 2013 campaign from Hugo by Hugo Boss. Joined by Sean O’pry, the Estonian beauty shows off a platinum blonde coif in sleek and modern silhouettes for the season.
Hugo Girl – Freja Beha Erichsen returns for another season as the face of Hugo by Hugo Boss’ fall 2012 campaign, lensed by Alexei Hay. Wearing the brand’s minimally sleek designs, Freja is elegantly stoic with a boyish hairdo and feminine makeup.
Slick Freja – Freja Beha Erichsen nabs the spring 2012 campaign from Hugo by Hugo Boss, lensed by Alexei Hay. Freja joins Sean O’Pry in the black and white images where she sports minimal silhouettes and razor-sharp stripes. Slicked back hair and understated makeup bring a contemporary finish to the pared down portraits.
Getting an early look at the Hugo by Hugo Boss spring 2012 campaign, we see it stars Freja Beha Erichsen and male model Sean O’Pry. Photographed by Alexei Hay, the duo gets playful in black and white looks. (Hugo Boss)
Autumn Blues – Posing alongside Jamie Dornan, Sasha Pivovarova gets back to basics for the Hugo by Hugo Boss fall 2011 campaign. Photographed in a warehouse setting, Sasha and Jamie experience a day of romance in navy classic knits and blazers.
Abbey Lee Kershaw smolders in the spring 2011 campaign for Hugo by Hugo Boss. Photographed by Cedric Buchet, Abbey Lee sports the label’s loos-fitting wears alongside male model Ben Hill.