In the Spirit – Following up its Christmas campaign, H&M releases a new trend guide made especially for the holiday season featuring gift suggestions. Top models Joan Smalls and Hana Jirickova front the new images wearing festive looks ranging from cozy sweaters and knits to seasonal red dresses.
Lady Gaga at H&M Store Opening in Times Square / Image Courtesy of H&M, Getty
Gaga x H&M – Last night Lady Gaga celebrated H&M’s new tech-savvy store in Times Square. The pop star has collaborated with the Swedish fashion retailer to carry her new album “Artpop” in over 175 stores for an exclusive price of $9.95. Over 2,000 customers were lined up in attendance while Lady Gaga herself wore a customized fashion piece from the H&M Conscious collection.
Model Holiday – Following up a preview of the holiday campaign earlier this month, here is a look at some more pictures from H&M’s Christmas advertisements starring top models Christy Turlington, Doutzen Kroes and Liu Wen. The trio looks to be in a jovial mood wearing festive red, winter sweaters and scarves in the images snapped by Alexi Lubomirski. Also make sure to check out the women in action in the official film, “Home for the Holidays”, below!
Party Perfect – Fashion brand H&M enlists top models Jourdan Dunn, Maryna Linchuk, Cameron Russell and Yulia Lobova for its new trend update called, “Party Perfect”. The girls enjoy the night life in glam evening wear looks ranging from the little black dress to studded tops and leather pants. Whether posing together or with a guy, the girls dazzle in the party ready looks.
Edita’s Inner Beauty – Top model Edita Vilkeviciute is tapped for a new style book from H&M titled “Inner Beauty”, featuring its lingerie and bed wear attire. The Lithuanian, who has appeared in multiple campaigns for the brand in the past, is a sultry vision in a mix of sexy camisoles, nightgowns and underwear sets.
Happy Holidays – Fashion brand H&M taps leading model Christy Turlington, Liu Wen, Cora Emmanuel and Doutzen Kroes for its Holiday 2013 campaign. Christy has made quite the comeback this year, first appearing on the cover of Harper’s Bazaar US and then appearing in ads for Calvin Klein Underwear. The beauties seem to have a pretty fashionable holiday in a mix of sparkling sweaters and black dresses. Alexi Lubomirski shot the campaign which features looks from the Swedish retailer’s mainline and Divided collections.
Daphne for H&M – Blonde beauty Daphne Groeneveld works it in some new video pieces from H&M. The Dutch model has a longstanding relationship for the brand, appearing as the face of its “Icons” collection and other images. In the films, Daphne looks bohemian chic in knee-high boots, flowing blouses and shaggy vests. Watch two videos below or go to H&M’s Youtube channel to see all five.
Isabeli Gets Cozy – Everyone knows H&M is the go to for fashion basics, and the retailer proves just that with its latest style book series starring Isabeli Fontana. The Brazilian top model works it in cozy sweater and stylish jacket options from the brand. Andrew Yee of Atelier Management photographed Isabeli in the studio images where she also rocks fur vests, simple tees and leather pants.
All-Star Collaboration – For it’s last collaboration with Isabel Marant, fast fashion retailer H&M pulls out the big guns and taps some of the industry’s top names to star in the campaign images. Beauties Alek Wek, Daria Werbowy, Devon Aoki, Malgosia Bela, Milla Jovovich, Sam Rollinson and Saskia de Brauw all star in a stylish series of studio images photographed by Karim Sadli. Check out the lookbook for the Isabel Marant for H&M collection here.
Back to Basics – As the face of H&M’s winter advertisements, Dutch beauty Doutzen Kroes makes another appearance for the brand with its “Best Basics” lookbook. The style update highlights classic wardrobe staples like comfy sweaters, simple tees, long skirts and knitted cardigans. Through all the looks, Doutzen remains as gorgeous as ever with her stunning model looks.