H&M’s Endless Summer – Following up its sexy swimwear campaign, H&M recently released images from the summer mainline campaign featuring some of our favorite models including Anna de Rijk, Edita Vilkeviciute, Filippa Hamilton, Frida Gustavsson and Natasha Poly. Hitting the beach in colorful and graphic looks, the girls are all smiles in the sun-drenched photos.
Splish Splash – The latest campaign from H&M splashes into view with its swimwear advertisements starring Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton. Taking to the beach in colorful looks styled by Robert Rydberg, the trio teams up with male models Andres Velencoso Segura and Ben Hill in Patrick Demarchelier’s sun-drenched images.
By Night – Emma Maclaren is all smiles for H&M’s by Night Collection. Featuring a range of feminine dresses and delicate detailing, summer comes early with tropical prints, lightweight shapes and bright colors.
Filippa Hamilton joins Edita Vilkeviciute for the swimwear campaign from H&M. Taking to the beach in colorful bikinis, Filippa is the very definition of a beach vixen. (TFS)
It’s hard to believe, but summer is just around the corner and H&M gives us some incentive to be beach body ready with its new swimwear campaign starring Edita Vilkeviciute. (TFS)
Fashion With a Conscious – H&M’s Conscious Collection uses recycled fabrics and environment friendly materials for earth helping fashion. The latest campaign starring Natasha Poly and Lindsey Wixson was lensed by Solve Sundsbo against a crisp sky blue background.
The New Boho Chic – Jacquelyn Jablonski takes on the bohemian trend for H&M Magazine’s spring issue. Joining Texas in the role of a young musician, the handsome pair dons the relaxed stylings of Veronique Didry in Alexi Lubomirski’s charming images.
The Right Looks – H&M head designer Ann-Sofie Johansson picks her favorite pieces of the season for the Swedish retailer’s latest lookbook. Featuring Zuzana Gregorova, women get a casual update of essentials ranging from relaxed denim to sharp blazers with art direction by Mikael Kangas. / Photographer – Andreas Larsson
Jourdan Dunn goes prep for the latest spring campaign from H&M titled, “Romantic Preppy”. All smiles and bubbly energy, Jourdan sports high-waisted pants with vibrant colors that pop for the warmer season.
Asa Tallgard shoots his second campaign featuring H&M’s spring collections starring Swedish beauty Frida Gustavsson. Sporting bohemian looks including turquoise jewelry and lightweight dresses, the spring season is shaping up to one of casual elegance.