Trend Alert – H&M enlists Liu Wen and Edita Vilkeviciute for a lesson in the latest fall trends including button up tees, floral prints and knee high boots. With art direction by Mikael Kangas, Peter Gehrke photographs the pair in laid-back looks that range from rocker chic to modern day prep.
Autumn Duo – Anja Rubik and Freja Beha Erichsen look positively delightful in the fall 2011 campaign for fashion retailer, H&M. Joined by new face Jade Jackson, the top model duo sports mod inspired looks complete with color blocking and sleek shapes lensed by Terry Richardson.
Day & Night – Erin Heatherton takes a break from VS lingerie for a more conservative look in H&M’s latest “By Night” collection. Photographed by David Roemer (Atelier Management) with art direction by Mikael Kangas, the blonde beauty sports ruffles of soft pastels and fitted pants of midnight black.
Fall Chicness – H&M adds another top model to its fall lookbooks with Iselin Steiro showing off the retailer’s “Fall Silhouettes” line. Sporting simple button-up shirts, blazers and fitted pants, Iselin brings a mature elegance to the chic range.
Fallin’ for Fashion – Sasha Pivovarova layers up for one of H&M’s many fall lookbooks. Sporting a mix of tan, neutral and peach hues; Sasha makes knits and bohemian prints luxe with sweet smiles and cool gazes.
Bright Winter – Frida Gustavsson is sleek and chic for the winter lookbook from fashion retailer H&M. Lensed by Andreas Sjödin, Frida dons a wardrobe of boxy jackets, vibrant color blocking and simple knits for an easy, modern look.
Divided Unity – Models Tati Cotliar, Milou Van Groesen and Kori Richardson show off their commercial side in H&M Divided’s fall 2011 campaign. Photographed by Richard Bush and styled by Sarah Richardson, the large group sports color blocking to the max with plaid, stripes and jumbled prints. / Art Direction by Stina Daag
Dark Autumn – Karlie Kloss takes a turn to the dark side for H&M’s fall 2011 lookbook which features grunge and goth undertones. Layering up in knitted sweaters, dramatic trenches and bold pops of color–Karlie brings her all American appeal to the studio images.
H&M’s Endless Summer – Following up its sexy swimwear campaign, H&M recently released images from the summer mainline campaign featuring some of our favorite models including Anna de Rijk, Edita Vilkeviciute, Filippa Hamilton, Frida Gustavsson and Natasha Poly. Hitting the beach in colorful and graphic looks, the girls are all smiles in the sun-drenched photos.
Splish Splash – The latest campaign from H&M splashes into view with its swimwear advertisements starring Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton. Taking to the beach in colorful looks styled by Robert Rydberg, the trio teams up with male models Andres Velencoso Segura and Ben Hill in Patrick Demarchelier’s sun-drenched images.