h&m

hm spring7 Kinga Rajzak for H&M Spring 2012 Lookbook

Spring for H&MH&M’s spring 2012 lookbook is finally out, and the fast fashion retailer seemed to have contrast in mind for the new season with a mix of soft and sharp shapes. Modeled by Kinga Rajzak, the colorful fashions are minimal chic at its best with wrap dresses, tailored jackets and wide-legged trousers as spring staples. Accessories include retro style wooden platforms, leather necklaces and bangles. / Photos by Kacper Kasprzyk

hm winter4 Hilary Rhoda, Julia Stegner & Ieva Laguna for H&M November 2011 Campaign by Asa Tallgard

Mountain Delights – The latest campaign from H&M enlists Asa Tallgard for a day of winter exploration starring Hilary Rhoda, Julia Stegner, Ieva Laguna, Tom James and Jake Davies. Styled by Sofia Ericsson, the group takes a trek by the lake in heavy-knit sweaters, puffy jackets and scarf accessories. / Art direction by Gunilla Engdahl, Hair by Tony Lundstrom, Makeup by Kajsa Svanberg

hm update1 Karen Elson, Joan Smalls, Edita Vilkeviciute & Georgia May Jagger for H&M Holiday 2011 Campaign

Seasonal Greetings – Here is another look at the holiday 2011 campaign from fast fashion retailer, H&M. These new images feature some of our favorite models including Karen Elson with her sister, Joan Smalls, Edita Vilkeviciute, Tony Ward, Georgia May Jagger and her mother Jerry Hall. Everyone seems to be in the holiday spirit with cheerful smiles and stylish winter frocks on full display.

See our previous coverage of the holiday campaign here.

hm holiday5 Abbey Lee Kershaw, Karen Elson, Georgia May Jagger, Ming Xi & Sui He for H&M Holiday 2011 Campaign

Hip HolidayH&M taps top models for its holiday 2011 advertisements starring Abbey Lee Kershaw and her boyfriend Matthew Hutchinson, Karen Elson and her sister Kate, Georgia May Jagger and her mother Jerry Hall, Ming Xi and Sui He as well as signer Lykke Li and her sister Zara. The girls rock sheer looks with pops of bright colors and metallic accents.

versace abbey2 Abbey Lee Kershaw for Versace for H&M Lookbook by Kacper Kasprzyk

Versace Goes H&M – After taking a look at the print campaign, we have the lookbook images of Versace’s capsule collection for H&M modeled by Abbey Lee Kershaw. In front of Kacper Kasprzyk’s lens, Abbey Lee plays the Versace woman of the new generation with remakes of some of the label’s greatest hits.

Update: more images added

hmcon1 Frida Gustavsson & Caroline Brasch Nielsen for H&M Conscious Fall 2011 Campaign

Conscious StyleH&M’s Conscious collection gets the high fashion treatment with these recent campaign images for the fall 2011 range. Starring Frida Gustavsson and Caroline Brasch Nielsen, the girls gives us strong poses full of attitude in environmental friendly materials that don’t lack style with floral prints, delicate cutouts and chic accessories.

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