Fashion With a Conscious – H&M’s Conscious Collection uses recycled fabrics and environment friendly materials for earth helping fashion. The latest campaign starring Natasha Poly and Lindsey Wixson was lensed by Solve Sundsbo against a crisp sky blue background.
The New Boho Chic – Jacquelyn Jablonski takes on the bohemian trend for H&M Magazine’s spring issue. Joining Texas in the role of a young musician, the handsome pair dons the relaxed stylings of Veronique Didry in Alexi Lubomirski’s charming images.
The Right Looks – H&M head designer Ann-Sofie Johansson picks her favorite pieces of the season for the Swedish retailer’s latest lookbook. Featuring Zuzana Gregorova, women get a casual update of essentials ranging from relaxed denim to sharp blazers with art direction by Mikael Kangas. / Photographer – Andreas Larsson
Jourdan Dunn goes prep for the latest spring campaign from H&M titled, “Romantic Preppy”. All smiles and bubbly energy, Jourdan sports high-waisted pants with vibrant colors that pop for the warmer season.
Asa Tallgard shoots his second campaign featuring H&M’s spring collections starring Swedish beauty Frida Gustavsson. Sporting bohemian looks including turquoise jewelry and lightweight dresses, the spring season is shaping up to one of casual elegance.
By sheer coincidence it seems that Gisele Bundchen has been everywhere on FGR this week. From Vogue Turkey to V Magazine and now H&M’s spring 2011 campaign, the Brazilian supermodel is back and better than ever. Photographed by Daniel Jackson and styled by George Cortina, Gisele is the very picture of relaxed elegance in the studio advertisements.
Taking on H&M’s Pants Collection, Raquel Zimmermann and Freja Beha Erichsen sport everything from the skinny jean to the classic in the new advertisements. Also joining the fray are Hannah Holman and Tati Cotliar.
Looking relaxed in floral and lace, Gisele Bundchen stars in the spring 2011 campaign from H&M. See H&M’s Spring Awakening campaign here. (TFS)
H&M’s ongoing spring 2011 campaign gets out of the studio and on to the streets with photographer Asa Tallgard’s outdoor images starring Elisa Sednaoui. A woman on the go, Elisa poses in lightweight outerwear and form-fitting dresses.
H&M’s spring awaking campaign brings out the stars with Freja Beha Erichsen and Raquel Zimmermann sporting the mainline collection plus Hannah Holman and Tati Cotliar taking on clothing for the younger set. Photographed by Daniel Jackson, the girls are fresh faced in casual denim and long silhouettes.