Conscious Fashion – Following up the news that Amber Valletta would front its spring 2014 Conscious campaign, H&M has revealed it will not be releasing just one but TWO eco-friendly collections. Valletta will star in the Conscious and Conscious Exclusive advertisements, with the Exclusive line also featuring Elizabeth Von Guttmann and Alexia Niedzielski of design think tank Ever Manifesto. “I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability,” says Valletta.
Spring Preview – Romanian model Andreea Diaconu wears the spring 2014 collection from H&M in this lookbook video. While we may not have seen the complete collection yet, we did see a preview during Fashion Week and the collection is very bohemian chic. In the film, Andreea wears fringe, flowing blouses and super cute maxi dresses.
Introducing H&M Sport – Coming to an H&M near you in January 2014, the Swedish retailer is offering a full-on activewear range of items for women, men and children called H&M Sport. The line was designed with the expertise of the Swedish Olympic team. The women’s line features performance wear including running separates, yoga wear, water repellent pants as well as sports bras in various colors.
Take a look at previews of the line from WWD.com. “The new H&M Sport is so exciting, especially because of the expert input from the Swedish Olympic team. Sports and fitness are becoming an increasingly important part of our lives, and the new H&M Sport is there to help everyone look and feel great,” says Ann-Sofie Johansson, Creative Head of Design at H&M.
H&M Cyber Monday – If you happen to miss the sales on Black Friday, don’t worry H&M has you covered with its Cyber Monday Deals. On Sunday, December 1st, and Cyber Monday, December 2nd, you can receive 40% off online purchases of $50 or more plus free shipping. Now, that’s a great deal! / Image: Edita Vilkeviciute for hm.com
Stylish Cover Up – One of our favorite models Edita Vilkeviciute is back again for an H&M style update. In her last shoot for the Swedish retailer, Edita showed some skin in sexy lingerie looks. But in these snaps, Edita gets covered up in a mix of denim, military-inspired jackets and printed tops for the perfect model off duty look.
Black Friday Deals – Everyone knows that Black Friday, the Friday after Thanksgiving, is a great time to get a deal. And fashion retailer H&M has already started in on sales. Online, you can buy Black Friday accessories until November 30th. And in store, the pre-sales include pants, sweaters and jeans starting at $9.95 while outerwear starts at just $19.95. And on the actual Black Friday. People can expect:
Deals starting at $2.95
Scratch-offs for the first 100 people with values up to $300
Sunday, December 1st, and Cyber Monday, December 2nd, receive 40% off online purchases of $50 or more plus free shipping
“Black Friday Deal Days” leading up to Black Friday with up to 70% off
Amber for H&M – Fashion retailer H&M has just released the news that model and actress Amber Valletta will appear in the 2014 H&M Conscious campaign. The new collection hits select H&M stores on April 10th of next year. You may remember that this year’s Conscious collection starred French actress Vanessa Paradis photographed by Camilla Akrans.
Amber is certainly a proponent of environmentally friendly fashion. The American model recently collaborated with Yoox.com for the Master & Muse collection which focuses on sustainable style.
In the Spirit – Following up its Christmas campaign, H&M releases a new trend guide made especially for the holiday season featuring gift suggestions. Top models Joan Smalls and Hana Jirickova front the new images wearing festive looks ranging from cozy sweaters and knits to seasonal red dresses.
Lady Gaga at H&M Store Opening in Times Square / Image Courtesy of H&M, Getty
Gaga x H&M – Last night Lady Gaga celebrated H&M’s new tech-savvy store in Times Square. The pop star has collaborated with the Swedish fashion retailer to carry her new album “Artpop” in over 175 stores for an exclusive price of $9.95. Over 2,000 customers were lined up in attendance while Lady Gaga herself wore a customized fashion piece from the H&M Conscious collection.
Model Holiday – Following up a preview of the holiday campaign earlier this month, here is a look at some more pictures from H&M’s Christmas advertisements starring top models Christy Turlington, Doutzen Kroes and Liu Wen. The trio looks to be in a jovial mood wearing festive red, winter sweaters and scarves in the images snapped by Alexi Lubomirski. Also make sure to check out the women in action in the official film, “Home for the Holidays”, below!