Jungle Chic–The spring-summer 2014 campaign from Herve Leger by Max Azria takes inspiration from its tribal-influenced collection with a jungle setting for its new advertisements. Ukrainian model Alla Kostromichova rocks the label’s iconic bandage dresses and leather accents in the new images made with art direction by Mikael Kangas and styling by Laura Ferrara. / Photos by Meredith Bruner
Herve Leger Fall 2014–The bandage dress continued to reign at Herve Leger by Max Azria’s fall-winter 2014 runway show presented during New York Fashion Week. While last season had a more tribal feel, autumn focuses on a dominatrix theme with graphic lines, tight corsets and lots of leather in black and grey. The Herve Leger woman wore skirts adorned with strips in a fringe technique like the nude colored body-con dress worn by Jasmine Tookes. Asymmetrical detailing with a scattering of crystals gave a slightly futuristic vibe to the fall outing.
Dark Arts – Suzanne Diaz is sporty glam for the fall 2013 campaign from Herve Leger by Max Azria. Photographed by Meredith Bruner and styled by Laura Ferrera, the brunette wears the season’s metallic embellishments, form-fitting dresses and trendy baseball caps in a stormy, outdoor setting. / Art Direction by Francis Labra, Makeup by Ozzy Salvatierra, Hair by John Ruggiero
Herve Leger Spring – The spring 2014 collection from Herve Leger by Max Azria found its footing in a tribal outing of bandage dresses with the brand’s signature form-fitting silhouettes. “Different cultural and geological references inspire the collection as seen in ancient tribes and tradition,” Herve Leger Chief Creative Officer Lubov Azria says about the spring season. Citing “transformation” as a main theme of the collection, the Herve Leger woman wears with confidence variegated patterns and prints featuring sleek lines and geometric blocking with zipper accents.
Taylor in Herve Leger – Singer Taylor Swift attended the 2013 MuchMusic Awards held yesterday on June 16th. The blonde star wore a sexy bandage dress from Herve Leger by Max Azria to the event and paired the look with Lorraine Schwartz and OFIRA jewelry.
Hervé Léger Resort – The resort 2014 collection from Hervé Léger by Max Azria finds inspiration in water sports and sea imagery with an outing of form-fitting separates and wavy patterns. The iconic bandage dress transforms into swimsuits, jackets and pants as well as sporty vests. However, there is more than just skin-tight silhouettes; the shape loosens up a bit with a few fringe numbers that show a lot of skin with sexy cut-outs. Leather harnesses and athletic style bracelets add a touch of edge to the sporty outing.
The Sleek Equestrian – Herve Leger by Max Azria taps Chinese beauty Lina Zhang for its fall 2012 campaign shot in black and white. Lina wears the brand’s iconic bandage dresses with an equestrian twist in the shape of harnesses, leather and a lot of black.
Herve Leger’s Sexy Heroines – Herve Leger by Max Azria’s resort 2013 collection strikes a balance between pop art and super hero chic with a mix of vibrant colors and body-conscious silhouettes. The label’s signature bandage dresses are front and center in an explosion of patterns and graphic prints. The resort line also offers swimwear with asymmetrical cuts and bandeau bikinis. Shades of metallic and leather accents bring a hint armored warrior to the Herve Leger woman’s wardrobe.
Gone for a Ride – Herve Leger by Max Azria’s fall 2012 collection was equestrian inspired with a hint of motorcycle culture thrown in for good measure. Beginning with a strong black, models hit the runway in body conscious ensembles cinched at the waist. Keeping with the equestrian theme, Leger’s signature bandage dresses were accented by leather harnesses, fringe and gladiator style boots. The hard look was softened with graphic prints, peekaboo cutouts and fur-adorned cropped jackets. Certainly not for the faint of heart, the fall collection is made for a woman who dares to walk on the rebellious side.
Equestrian Goddess – Fatima Siad of “America’s Next Top Model” fame gets tapped for the spring 2012 campaign from Herve Leger by Max Azria. With a spring collection inspired by gladiator armor, Camilla Akrans captured the Somali-Ethiopian beauty’s inner goddess as she poses next a white horse.