Color Blocked Pre-Fall – Vionnet offers an elegant outing of color-blocking and bias cuts for its pre-fall 2013 collection. Inspired by the work of French-American artist Louise Bourgeois, the transitional season is based in a color palette of black and white with accents of emerald-green, sapphire, sea-foam and burgundy. Modeled by Hedvig Palm, the shapes are a mix of masculine and feminine with fluid draping and sculpted shoulders. Fabrics are rich, including duchesse satin, cady and sable crepes as well as fur trimmings and gold embroideries. Shoes and bags echo back to Vionnet’s founding with subtle bias and diagonal cuts in suede, leather, crocodile and satin for a luxurious touch.
The World We Know – Hedvig Palm appears as an ethereal vision in some spring’s most standout designs for a story featured in the June issue of Elle Sweden. Photographed by Julia Hetta (Lund Lund) with styling by Mattias Karlsson, Hedvig enchants in pieces from the likes of Alexander McQueen, Chanel, Gucci, Valentino and Dolce & Gabbana with an otherworldly elegance. / Hair by Erika Svedjvik
Television Night Vision – Following up the covers, Marcus Ohlsson (Lund Lund & WM Artist Management) captures a story of retro-futuristic looks for the latest edition of Swedish publication Bon Magazine. Models Hedvig Palm, Erjona Ala, Linn Arvidsson, Roger Dupé, Ellinore Erichsen, Emil Holmström, Carolina Sjöstrand and Dan Kling wear off-kilter pre-fall pieces styled by Marcus Söder and Naomi Itkes with Bon’s signature aesthetic our in full force. / Hair by Erika Svedjevik, Makeup by Anya De Tobon
The Drive – Bon Magazine’s pre-fall issue taps up and comers Erjona Ala and Hedvig Palm for two covers lensed by Marcus Ohlsson (WM Artist Management). Styled by Marcus Söder, the beauties wear Givenchy and Maison Martin Margiela respectively while posing in front of classic automobiles. / Hair by Erika Svedjevik, Makeup by Anya De Tobon
Clinical Affair – Marcus Ohlsson (WM Arist Management) delivers a story of austere glamour for the latest issue of Bon International. Wearing ivory ensembles selected by fashion editor Naomi Itkes, models Sara Blomqvist, Hedvig Palm, Moa Hedström and Hanna Svensson slip into the roles of nurse and patient with the clinical setting. / Makeup by Katarina Håkansson, Hair by Mike Lundgren
Neon Lights – The latest issue of Bon Magazine takes a look at spring 2012 collections from Sweden with its latest cover shoot starring Madelene de la Motte, Agnes, Hedvig Palm, Henrietta Hellberg and Karin Hansson. Photographed by Peter Gehrke with styling by Marcus Söder and Naomi Itkes, the girls sport strong silhouettes and abstract prints in the dynamic portraits.