Guy Aroch

shopbop9 Ruby Aldridge for MiH Jeans x Shopbop Resort 2012 Collection by Guy Aroch

Denim Gal – Denim label MiH Jeans teams up with online retailer Shopbop for a resort 2012 capsule collection. Founder and creative director Chloe Lonsdale was inspired by 60s and 70s bohemian style for the look book images which star Ruby Aldridge. Lensed by Guy Aroch, the denim pieces are paired up with flowing blouses and button-up shirts.

See MiH on Shopbop here

ashley smith10 Ashley Smith by Guy Aroch for <em>The Block</em> F/W 2011

RestlessAshley Smith evokes the spirit of a seventies movie siren for the fall-winter issue of The Block. Captured by Guy Aroch and styled by Catherine Newell-Hanson, Ashley is a free spirit in heavy knits and outerwear from the likes of Calvin Klein, Michael Kors and Junya Watanabe. Windsept hair, red lips and a smoky eye complete the picture perfect look.

sasha pivovarova Sasha Pivovarova for Free People April 2011 Catalogue

Free SashaSasha Pivovarova taps into her inner bohemian spirit for the April catalogue from Free People. Photographed by Guy Aroch, Sasha dons an array of billowing skirts, tribal accessories and denim as she poses alongside a few animal friends. Using a mute color palette of ivory and neutral hues, Free People brings a sense of relaxation into the spring season.