Friends & Associates’ Spring Uniform – Inspired by classic American sportswear pieces such as the sweater or tennis shorts, the spring 2014 collection from Friends & Associates aims to lend a new look to the preppy basics. The brand’s founder Matthew Edelstein included surf elements with easy silhouettes, color-blocking and tropical prints evoking wetsuit and swimwear styles. Color for the new season ranges from ivory and grey to more colorful hues like powder blue, blush pink and sapphire blue. Frida Aasen worked as the model for the lookbook images.
A Classic Reworked – Friends & Associates, a New York-based label created by fashion editor Matthew Edelstein, follows up its resort collection with an outing of gingham prints for spring 2013. Friends’ goal is to make fashionable basics that can be easily incorporated into anyone’s wardrobe, and the new season does precisely that with simple silhouettes modeled by Lisa Verberght. Photographed by Hugh Lippe, Lisa dons silk-printed pieces such as baseball tees, pleated skirts, polos and shirt-dresses complemented by color-blocking in shades of red, blue, black and white. / Styling by David Vandewal
Friendly Fashion – The brain child of fashion editor Matthew Edelstein, Friends & Associates debuts its first collection for the resort 2013 season featuring pieces inspired by iconic uniforms. Models Nastya Kusakina and Vasilisa Pavlova wear the simple silhouettes matched with playful patterns and flower-decorated hats in these lookbook images. Friends & Associates offers basics for women with influences ranging from military, waitress and even cheerleader uniforms using color-blocking, pleats and streetwear aesthetics for modern wardrobe staples. / Photos by Hugh Lippe, Styling by David Vandewal