free people

FreePeople01 Free People Goes for the Stylish It Girl in its September Catalogue

Who’s That Girl? – Youthful fashion brand Free People enlists photographer Guy Aroch to capture their September catalogue, inspired by street snaps of the coolest it-girls seen around Fashion Week. Model Martha Hunt plays the effortless girl about town, donning the brand’s day and evening wear, from slinky dresses to edgy grunge selects and chic prints. All eyes are on Martha as she owns the streets of London in Free People’s autumn looks and the best accessory in male model Danny Fox. / Hair by James Rowe, Make-up by Ayumi

camille rowe17 Camille Rowe Models Intimates for Free Peoples Latest Lookbook

Up Close with CamilleCamille Rowe exudes sexy fun with Free People’s latest style book for their intimates collection featuring lingerie and other bedroom ready looks. The blonde poses for Anthony Nocella’s lens in a domestic setting wearing delicate lace bras, undies and Intimately Free People’s first pajamas.

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FreePeople Karlie Kloss & Aline Weber Play Sides for Free Peoples Fall Preview

Light & DarkKarlie Kloss and Aline Weber don cozy fall offerings from Free People in this video for the brand’s July catalogue. Filmed by Thomas Northcut, the girls play up their natural coloring, with brunette Karlie in cool layers of darker, casual autumn selects while angelic Aline wears romantic but edgy looks. Set against opposing black and white backgrounds, Karlie and Aline mirror each other with clever editing and have fun in the brand’s fall must-haves with a hypnotically sweet soundtrack. / Edited by Swell, Hair by Amy Farid, Make-up by Deanna Hagan

camille rowe1 Camille Rowe Sports Americana Style for Free Peoples June Lookbook

Born to RunCamille Rowe travels to American landmark Coney Island for Free People’s June lookbook which focuses on all things Americana. Captured by Thomas Northcut, Camille dons a wardrobe of ripped denim, graphic print tees, sneakers and platforms as she explores the site. With a strong color palette of red, white and blue–Free People’s June styles could not get anymore patriotic.

linda vojtova7 Linda Vojtova Models Free Peoples Dreamy, Limited Edition Summer Dresses

Summer DreamingFree People’s latest style book update feature its collection of Limited Edition Summer Dresses designed by their head designers. Linda Vojtova takes outdoors in Anthony Nocella’s dreamy images wearing ivory looks perfect for the summer season. With only fifty to eighty of each style produced, the embroidered dresses are truly unique.

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martha hunt7 Martha Hunt Sparkles in Free Peoples Occasion Line of Dresses

A Fun OccasionFree People offers another style update for the summer season with its new “Occasion” line of glittering dresses, lace detailing and retro style jumpsuits. Model Martha Hunt slips into the warm weather designs with a youthful nonchalance. Kristal Hill, fashion director of the brand, talks about the inspiration behind the line: “When our designer is creating these dresses, she loves bringing to life the dream dress of every girl…They evoke the spirit of a girl dancing freely under the light of the moon, or stepping onto the red carpet feeling confident, and cool. They have an alluring yet laid back look that is inherent in the Free People brand.”