Who’s That Girl? – Youthful fashion brand Free People enlists photographer Guy Aroch to capture their September catalogue, inspired by street snaps of the coolest it-girls seen around Fashion Week. Model Martha Hunt plays the effortless girl about town, donning the brand’s day and evening wear, from slinky dresses to edgy grunge selects and chic prints. All eyes are on Martha as she owns the streets of London in Free People’s autumn looks and the best accessory in male model Danny Fox. / Hair by James Rowe, Make-up by Ayumi
Up Close with Camille – Camille Rowe exudes sexy fun with Free People’s latest style book for their intimates collection featuring lingerie and other bedroom ready looks. The blonde poses for Anthony Nocella’s lens in a domestic setting wearing delicate lace bras, undies and Intimately Free People’s first pajamas.
See more looks from Intimately Free People on FreePeople.com
Perfect Plaid – Wearing a wide array of plaid pieces, Cora Keegan is tapped for the August lookbook from fashion retailer Free People. The American beauty is all smiles in layered looks featuring brushed jackets, wooly shawls, and fur vests. Matched with a boot and dark red lip, Cora embraces the autumn season with ease. / Photos by Anthony Nocella
Oh Boy – Free People’s latest lookbook heads to the coast of Maine for its “Boys of Summer” collection featuring youthful and androgynous ensembles. Model Michele Ouellet hits the countryside in chunky knits, denim, hoodies and feminine touches of lace and floral accents.
Light & Dark – Karlie Kloss and Aline Weber don cozy fall offerings from Free People in this video for the brand’s July catalogue. Filmed by Thomas Northcut, the girls play up their natural coloring, with brunette Karlie in cool layers of darker, casual autumn selects while angelic Aline wears romantic but edgy looks. Set against opposing black and white backgrounds, Karlie and Aline mirror each other with clever editing and have fun in the brand’s fall must-haves with a hypnotically sweet soundtrack. / Edited by Swell, Hair by Amy Farid, Make-up by Deanna Hagan
Born to Run – Camille Rowe travels to American landmark Coney Island for Free People’s June lookbook which focuses on all things Americana. Captured by Thomas Northcut, Camille dons a wardrobe of ripped denim, graphic print tees, sneakers and platforms as she explores the site. With a strong color palette of red, white and blue–Free People’s June styles could not get anymore patriotic.
Show the Sign – Free People’s June style book features Zodiac inspired shots with models Kirsty Macphail, Sissi Hou, Camila Costa and Jennifer Pugh embodying the birth signs. Photographed by Anna Palma, the girls wear the label’s signature shapeless dresses and bohemian prints with the stars as their guide.
Summer Dreaming – Free People’s latest style book update feature its collection of Limited Edition Summer Dresses designed by their head designers. Linda Vojtova takes outdoors in Anthony Nocella’s dreamy images wearing ivory looks perfect for the summer season. With only fifty to eighty of each style produced, the embroidered dresses are truly unique.
View more information on the Limited collection on FreePeople.com
A Fun Occasion – Free People offers another style update for the summer season with its new “Occasion” line of glittering dresses, lace detailing and retro style jumpsuits. Model Martha Hunt slips into the warm weather designs with a youthful nonchalance. Kristal Hill, fashion director of the brand, talks about the inspiration behind the line: “When our designer is creating these dresses, she loves bringing to life the dream dress of every girl…They evoke the spirit of a girl dancing freely under the light of the moon, or stepping onto the red carpet feeling confident, and cool. They have an alluring yet laid back look that is inherent in the Free People brand.”
Beach Chick – Martha Hunt looks ready for summer in a laid-back lookbook shot for Free People’s “Here Comes the Sun” collection. Photographed by Anthony Nocella, Martha revels in bohemian prints, lightweight knits, oversize tees and metallic accessories with sun-kissed skin and sandy blonde tresses.