Summer Dreaming – Free People’s latest style book update feature its collection of Limited Edition Summer Dresses designed by their head designers. Linda Vojtova takes outdoors in Anthony Nocella’s dreamy images wearing ivory looks perfect for the summer season. With only fifty to eighty of each style produced, the embroidered dresses are truly unique.
View more information on the Limited collection on FreePeople.com
A Fun Occasion – Free People offers another style update for the summer season with its new “Occasion” line of glittering dresses, lace detailing and retro style jumpsuits. Model Martha Hunt slips into the warm weather designs with a youthful nonchalance. Kristal Hill, fashion director of the brand, talks about the inspiration behind the line: “When our designer is creating these dresses, she loves bringing to life the dream dress of every girl…They evoke the spirit of a girl dancing freely under the light of the moon, or stepping onto the red carpet feeling confident, and cool. They have an alluring yet laid back look that is inherent in the Free People brand.”
Beach Chick – Martha Hunt looks ready for summer in a laid-back lookbook shot for Free People’s “Here Comes the Sun” collection. Photographed by Anthony Nocella, Martha revels in bohemian prints, lightweight knits, oversize tees and metallic accessories with sun-kissed skin and sandy blonde tresses.
Miami Memories – The May catalogue from fashion retailer Free People enlists top models Sabrina Nait and Nicole Trunfio for a series of images shot in Miami, Florida. Lensed by Guy Aroch, the girls hit the beaches and club scene of the city in relaxed knits, neon hues, simple tees and sexy bikinis.
Intimate Situations – Free People unveils its new intimates collection with a style book starring Martha Hunt, Crista Cober and Pania Rose. The trio evokes three different types of girls–sexy, cool and pretty. The line of slips, bras, undies, bodysuits, layering tops, and lounge jackets evoke the Free People spirit with flirty and feminine designs. / Photos by Anthony Nocella and Jess Roberts
Fashion Festival – With the weather getting warmer, music festivals are getting under way and clothing retailer Free People offers up some stylish looks for the music festival season with a new lookbook. The style guide images star Linda Vojtova wearing lightweight frocks featuring denim, fringe, bohemian prints and peekaboo cutouts that can outlast the long summer days. / Photos by Ana Palma
Desert Beauties – Free People taps Jacquelyn Jablonski, Hailey Clauson, Luisa Bianchin and Kate Harrison for its April catalogue featuring music festival inspired looks. Captured by Thomas Northcut, the quartet travels to the desert in relaxed denim, mid-drift baring cuts, crotchet knits and colorful patterns. The girls all accessorize with metal jewelry and sunglasses as they explore their surroundings carefreely.
Spring Cleaning – Camille Rowe shines in all white looks for Free People’s March “Spring Cleaning” lookbook, shot by Anthony Nocella. Basic tanks paired with floaty tops and fitted denim bring a refreshing mood to the new season. Accented by metallic accents such as bangles and rings, Camille’s ivory wardrobe evokes a casual ease in the studio images. / Hair and makeup by Deanna Hagen
March in Vietnam – Free People takes to Vietnam for their March catalogue starring Martha Hunt and Michele Ouellet, photographed by Joshua Allen and Thomas Northcut. Colorful flowing dresses, denim and short skirts ooze an easy breezy spring feeling as the duo takes in the sights and attractions of the beautiful country from Hanoi to Halong Bay.
Color Me Pretty – Martha Hunt stars in the February lookbook from fashion retailer Free People. Photographed by Anna Palma in New York City, Martha oozes casual carefree in lightweight knits, lace and denim looks. The bohemian style is accented by pink hair and understated makeup.