Daisy for Free People – UK-born beauty Daisy Lowe fronts Free People’s new campaign for its Intimates collection, Intimately Free People. Daisy stars in a series of romantic images shot by Guy Aroch. Accompanying the images, Free People has also released a video starring the brunette and male model Jacques Naude. Titled, “Neighbor”, the film captures Lowe attempting to get her neighbor’s attention with a series of quirky moments.
Washed Ashore – Leading model Behati Prinsloo stars in Free People’s June e-catalog, ‘Washed Ashore’ lensed by photographer Anna Palma. The Namibian beauty is styled in a mix of bohemian-inspired warm weather looks with a washed and faded earthy color palette. The e-catalog launches on FreePeople.com begininng June 3. / Hair by Amy Farid, Makeup by Deanna Hagan
Sidewalk Safari – For Free People’s May lookbook, Sidewalk Safari, the brand taps Brazilian model Aline Weber to wear the eclectic designs featuring bold patterns and colors. A tribal inspiration as well as metallic embellishments and neutral hues bring an interesting take to the safari basics. Aline also rocks braided and tousled summer hair styles inspired by beauty all around the world. / Photos by Anthony Nocella
Party Girls – Free People continues its Roshambo catalogue series with the release of Roshambo: Rock. Before Sheila Marquez was reunited with her true love Chris Abbott of Girls, she was nursing a broken heart. Enter Michele Ouellet and Britt Maren, Sheila’s two best friends who help her forget her troubles in Rio de Janeiro. The catalogue images, photographed by Guy Aroch, are complemented by a five-minute short film, which you can see under the cut ahead of its Monday premiere on FreePeople.com. / Hair by Amy Farid, Makeup by Deanna Hagan
Intimate Love Affair – Lensed by iconic photographer David Bellemere, Dutch fashion model Sophie Vlaming poses on a beautiful balcony in Paris for the Spring 2013 line of Free People’s The Intimates Journal lookbook. Adorned in ruffling, embroidery and white lace slips, the dark blonde belle is absolutely ethereal in this new collection of romantic sleepwear. / Hair and Makeup by Deanna Hagan
Festival Girl – In time for Coachella, Free People releases a new lookbook inspired by music festival style. Martha Hunt models key looks ranging from bohemian chic to rebellious casual. The blonde beauty poses for Anthony Nocella in a mix of flared denim, feminine ruffles, sequins and eclectic prints that can take any wardrobe from day to night.
Sweet as Candy: Photos by Billy Kidd
Dolce Vita – Free People embraces the spring season with its April catalogue featuring a trio of editorials starring leading models Crystal Renn and Ieva Laguna. The girls pose for Billy Kidd, Anna Palma and Guy Aroch in the diverse styles of the season. Crystal looks bohemian chic in a wardrobe of ruffles and lace while Ieva shows off beachwear with a sixties sex kitten twist.
Dark Rose – Free People’s bohemian girl gets a dark makeover for their March lookbook in a new series of images titled, “Dark Rose”. Model Elsa Hosk poses in the studio in an eclectic mix of lacy dresses, tunics, heavy cross necklaces and dark floral prints. / Photography by Anthony Nocella
Flowering Fields – Free People jumps into spring with its March lookbook starring Fei Fei Sun, Martha Hunt, Alana Zimmer and Dorothea Barth Jorgensen. With half of the images lensed on location in the fields of Lompoc, California, and the other half taken in the studio; the girls pose for Anna Palma in a series of romantic images. Spring is all about light layering including embellished tops, casual denim, floral prints and bohemian dresses.
Like a Rolling Stone – Elsa Hosk is a pure bohemian traveler in Free People’s February lookbook titled, Like a Rolling Stone. The new style book images feature layered spring knits, lightweight dresses and ponchos for the perfect travel look. Prints are eclectic while accessories are tribal inspired. / Photos by Anthony Nocella