Erin Gets Hitched–Who knew that getting married could be so bohemian? The March lookbook from Free People takes a free-spirited approach to a marriage ceremony with a Las Vegas style wedding starring Erin Wasson. The top model exudes southwest cool as she poses alongside her fictional beau Mark Wystrach in a road trip throughout the midwest captured by Guy Aroch. The face of Maybelline gets snapped in denim, leather jackets and breezy maxi dresses in the new shoot.
Wildflower–Spring has sprung for Free People’s February lookbook aptly titled, “Wildflower”. Model Hana Jirickova gets bohemian with Rapunzel tresses and colorful floral prints. Photographed by Anna Palma, the blonde beauty wears a mix of rompers, denim and peek-a-boo cutouts all with flower motifs as well as platform sandals and silver trinkets as accessories. See more of the shoot below and in case you missed it, take a look at Free People’s recent catalog with Poppy Delevingne.
Style Spark–Model and socialite Poppy Delevingne stars in a short film and the February lookbook for Free People which has a Valentine’s Day theme. In the video, Poppy is joined by Michele Ouellet, Sharam Diniz and Nicole Trunfio for a trio of stories featuring romance between friends on a night out, strangers at a laundromat and co-workers. The photo shoot also features great fashions such as moto jackets, frayed denim and striped shirts.
Spring Outing–Top models Dree Hemingway and Anais Mali team up for February catalogue from Free People. The girls pose in the brand’s spring collection featuring free-spirited clothing ranging from crop tops, mid-length skits and pretty floral prints. Emma Summerton photographed Dree and Anais in the photo shoot with hair by Neil Moodie and makeup by Ayami Nishimura.
At First Light–The latest lookbook from Free People features the fashion brand’s Intimately Free People collection of lingerie and bedroom attire. Photographed by David Bellemere, blonde stunner Martha Hunt poses with a mysterious lover wearing sexy looks ranging from bras to slips and camisole. Also, make sure to check out Martha in Free People’s holiday shoot.
Moroccan Romance – The January lookbook from Free People looks to Morocco for inspiration with a new shoot starring Ieva Laguna. Photographed by Anthony Nocella, the blonde beauty shows off eclectic prints with bold and bright colors. Embroideries, free-spirited jewelry, ruffles and long skirts make for a romantic pre-spring style guide.
Sasha Poses for Free People – The January catalog from Free People taps Sasha Pivovarova for an outdoorsy shoot photographed by her husband, Igor Vishnyakov. The images were photographed at her home where her paintings are strongly featured as well as Free People’s wide-legged styles, printed harem pants with light scarves for spring. Also make sure to check out Sasha’s previous shoot for Free People.
Taking it Easy – Fashion retailer Free People wants you to kick off the New Year by keeping it relaxed. Model Charlotte Carey sports a wardrobe of easy separates including sweaters, simple dresses and one-pieces for a fresh and romantic feel. Kava Goma photographed Charlotte for the new style book images.
Higher Love – For a new shoot on its blog, BLDG 25, Free People gets looks forward to the New Year with a story of all white looks modeled by Therese Fischer. The dark-haired beauty poses for Rus Anson in a set of dreamy images taken on the beach. Amy Soderlind styled Therese in a mix of lace, sheer and knits in the ethereal images.
Blues Traveler – Fashion retailer Free People has recently launched an editorial for its online blog, BLDG 25. Model Kelley Ash poses for Annie Edmonds in a mix of denim looks and casual tops in the sunny images. Stylist Amy Soderlind dresses the dark-haired stunner in laid-back looks fit for her travels throughout the desert. / Hair and makeup by Emily Nickrent