Endless Euphoria – Current face of Calvin Klein’s fall 2013 campaign, Hungarian model Vanessa Axente fronts a fragrance campaign for the brand’s “Endless Euphoria”. The blonde beauty poses for Steven Meisel in the ethereal image where she wears an airy gown styled by Carlyne Cerf de Dudzeele. The fragrance is described as a floral perfume with top notes of cherry blossom, mandarin and bergamot.
Reiss’ Fragrance Launch – British fashion house Reiss has launched a new women’s fragrance called, “Grey Flower”. The scent is described as a seductive and mysterious fragrance with notes of Armoise and Pimento Berr as well as center parts of Sequoia Wood, Jasmine Noir and Cocoa Leaf. The perfume was designed by Azzi Glasser, and is available in the US now.
Linda for Loewe – Supermodel Linda Evangelista gets enlisted for the new fragrance campaign for Spanish label Loewe’s “Aura” scent. The Canadian beauty was photographed by Juan Manuel Macarro and directed by Miguel Pérez Urrí in a print campaign and television spot. Linda wears a leather raincoat from the label in the advertising shot on the streets of Madrid with the tagline, “Either you have it or you don’t.”
The One – Face of Dolce & Gabbana beauty, Scarlett Johansson, is back once again for the new print advertising campaign for the brand’s fragrances–The One and The One for Men. The blonde joins fellow actor Matthew McConaughey in a black and white film and images photographed by Peter Lindbergh. The video was captured on a secluded beach on the outskirts of Los Angeles. Check out the film’s trailer below.
Eau de Lacoste – Lacoste taps actress Amy Adams as the face of its new fragrance “Eau de Lacoste” with a new ad campaign. It is a floral scent which is described as fresh and clean with notes of white flowers, White Pineapple, Mandarin and Bergamot. The bottle evokes the idea of the scent being uncomplicated with a round flacon which transforms from white to nude with the iconic Lacoste crocodile making an appearance on the packaging.
Kristen for Balenciaga, Take Two – Following up the original ad for Balenciaga’s “Florabotanica” fragrance, actress Kristen Stewart shows off a more romantic side in this new image promoting the scent. The dark-haired beauty poses for Craig McDean in black and white, baring all save for a colorful floral accessory with a seductive gaze.
Cate’s Foray into Fragrance – With her impeccable style and classic features, it seems hard to believe that it took until now for actress Cate Blanchett to front a major fragrance campaign. Armani has tapped the Australian beauty as the face of its Sí fragrance advertisement. The blonde looks ethereal in the image where she wears a white button-up shirt and gives the camera an alluring gaze.
Intense Beauty – Dolce & Gabbana introduces a new scent named, “Intense”, the oriental floral fragrance yields hints of Neroli and Green Mandarin as well as Orange Blossom and Tuberose notes. Laetitia Casta was tapped for the campaign images which where photographed by Mario Testino and also star male model Noah Mills. The scent has a Pour Femme and Pour Homme version.
Autumn Glow – Actress Megan Fox is looking absolutely radiant in the new Avon “Instinct” fragrance campaign. The star is joined by Brazilian model Marlon Teixeira in the seductive image. Megan also appears in an image by herself, wearing a body-clinging animal print dress and rocking sexy waves and smokey eyes. This isn’t the sultry brunette’s first turn as a cosmetics girl; Megan has previously appeared in beauty campaigns for Armani.
Summer Scent – Italian jewelry brand Bulgari is releasing a updated version of its “Omni Crystalline” scent which was originally launched in 2005. Edita Vilkeviciute is the face of the new campaign which was shot by Liz Collins. The blonde, who also fronts a Calvin Klein fragrance advertisement, appears in precious gems and little else in the ethereal image. The scent is described as a light floral. (WWD)