Marc Jacobs x Diet Coke – Named as the Creative Director of Diet Coke earlier this year, designer Marc Jacobs appears in the 2013 campaign for the soda brand alongside model Ginta Lapina. Jacobs dons a kilt as he hoists the blonde beauty on oversized versions of his new bottle designs which celebrate eighties and nineties style. The advertisements were shot by Stephane Sednaoui and the limited edition cans are available in Europe this month. (WWD)
Tattoo You – After being named the new creative director of Diet Coke, Jean Paul Gaultier revealed two stylish bottles modeled after night and day themes. Now, the highly anticipated third bottle is out, featuring a risqué and cheeky tattoo design. The new bottle is available in Europe starting this month with a campaign shot by Stephane Sednaoui.
Fashion Pop – After naming Jean Paul Gaultier the new creative director of Diet Coke, the soda brand unveils new bottle designs and a campaign featuring Gaultier’s signature flair. The advertisements photographed by Stephane Sednaoui feature bottles with nautical stripes and corset silhouettes for a play on the night and day theme. The bottles are available across nine countries in Europe starting this month and a third limited-edition bottle will be launched later in the year. Check out the rest of the cheeky campaign under the cut.