Two of a Kind – Karmen Pedaru and Kate King get tapped as the faces of Chloe’s spring 2012 campaign, shot by Glen Luchford. Chloe showcases minimalism at its best this season by placing focus on the clothes and accessories rather than setting. This is the first campaign under newly appointed creative director Clare Waight Keller.
Chloe Beauties – For the spring 2012 season, Chloe enlists photographer Glen Luchford for its latest campaign which stars Karmen Pedaru and Kate King. The brunette beauties sport voluminous dresses in teal and nude in the minimal studio setting. (Vogue France)
Chloé’s Structured Pre-Fall – For pre-fall 2012, Chloé’s new creative director Clare Waight Keller is inspired by the images of 1960s and 1970s street style photographer Garry Winogrand. Playing with proportion, voluminous egg-shaped outerwear is paired with form-fitting trousers, pleated skirts and button-up shirts. Androgynous silhouettes are given a playful, feminine touch with soft ruffles, folds and pastel accents. / Models – Jacquelyn Jablonski, Kate King
L’eau de Chloé – Chloé has released a new inspiration film and stills for its recent L’eau de Chloé fragrance campaign. Starring Camille Rowe, the video was directed by Mario Sorrenti while the print campaign was photographed by Camilla Akrans. / See the print campaign here.
Camille Rowe is all natural in Chloé’s “L’eau De Chloé ” fragrance campaign shot by Camilla Akrans. Rowe is also the face of Chloé’s self titled fragrance seen here.
A New Spring for Chloe – With a new creative director, Clare Waight Keller, at its helm, Chloe goes ultra-light for the spring 2012 season with easy breezy maxis and slouchy pant suits. A simple color palette of ivory is accented by floral prints, teal and tawny hues. More minimal than her predecessor Hannah MacGibbon’s work, Waight Keller fully embraced the Chloe heritage with romantic, feminine frocks that oozed Parisian style.
Chloe taps a new duo, Camille Rowe and Imogen Poots, for its eponymous fragrance campaign lensed by Inez van Lamsweerde and Vinoodh Matadin. Posing nude with an oversize bottle, the blonde beauties look absolutely stunning. (TFS)
Through the Woods – Chloe enlists a quartet of top models for its fall 2011 campaign photographed by David Sims. Donning the label’s reptilian prints and breezy outerwear, Sigrid Agren, Malgosia Bela, Arizona Muse and Zuzanna Bijoch star in Sims’ ethereal images with a feminine mystique.
Placing focus on the season’s reptilian prints, Chloe’s fall 2011 campaign enlists David Sims for an outdoor shoot starring Zuzanna Bijoch with Sigrid Agren. (TFS)
Sharp Autumn – Chloe’s fall 2011 lookbook gives a lesson in sharp dressing with wide-legged pants, pleated skirts and lightweight trenches. Modeled by Melissa Tammerijn, the autumn range offers up a warm color palette of camel, tan and brown as well as traditional black and white. Heavy on knits and jackets, the Chloe woman is ready to face the cooler weather in style.