chloe2a Karmen Pedaru & Kate King for Chloe Spring 2012 Campaign by Glen Luchford

Two of a KindKarmen Pedaru and Kate King get tapped as the faces of Chloe’s spring 2012 campaign, shot by Glen Luchford. Chloe showcases minimalism at its best this season by placing focus on the clothes and accessories rather than setting. This is the first campaign under newly appointed creative director Clare Waight Keller.

chloe1 Chloé Pre Fall 2012 Collection

Chloé’s Structured Pre-Fall – For pre-fall 2012, Chloé’s new creative director Clare Waight Keller is inspired by the images of 1960s and 1970s street style photographer Garry Winogrand. Playing with proportion, voluminous egg-shaped outerwear is paired with form-fitting trousers, pleated skirts and button-up shirts. Androgynous silhouettes are given a playful, feminine touch with soft ruffles, folds and pastel accents. / Models – Jacquelyn Jablonski, Kate King

chloe Chloe Spring 2012 | Paris Fashion Week

A New Spring for Chloe – With a new creative director, Clare Waight Keller, at its helm, Chloe goes ultra-light for the spring 2012 season with easy breezy maxis and slouchy pant suits. A simple color palette of ivory is accented by floral prints, teal and tawny hues. More minimal than her predecessor Hannah MacGibbon’s work, Waight Keller fully embraced the Chloe heritage with romantic, feminine frocks that oozed Parisian style.

chloecampaign2 Chloe Fall 2011 Campaign | Sigrid Agren, Malgosia Bela, Arizona Muse & Zuzanna Bijoch by David Sims

Through the WoodsChloe enlists a quartet of top models for its fall 2011 campaign photographed by David Sims. Donning the label’s reptilian prints and breezy outerwear, Sigrid Agren, Malgosia Bela, Arizona Muse and Zuzanna Bijoch star in Sims’ ethereal images with a feminine mystique.