Art of Fashion Revealed–For its spring-summer 2014 “Art of Fashion” campaign, Neiman Marcus enlists Swedish fashion photographer Andreas Sjodin for the new advertisements which star models Ginta Lapina and Fei Fei Sun. Sjodin previously worked as an art director and shares how working with Richard Avedon inspired him during that time. “Working with [Avedon], I realized, Wow, there is an even better job in this industry than art director and that is being a photographer! The energy and passion he had, even at 75, was like a child. I wanted to be like that.” Some of the labels included in the campaign are Dior, Burberry Prorsum and Ralph Lauren.
Dentro de un Sueño – The November cover story of Vogue Mexico taps Aline Weber for a story of punk fashions with a glam twist. Photographed by Andreas Sjodin with art direction by John Paul Tran, Aline takes to the streets in rich brocades, capes and furs from the likes of Jean Paul Gaultier, Fendi, Dolce & Gabbana and Max Mara courtesy of fashion editor Sarah Gore Reeves. On beauty are hair stylist David von Cannon and makeup artist Fredrik Stambro with sleek hair and luminous skin.
Black Navy – Karlie Kloss shows off her master posing skills in this story shot for fashion retailer Neiman Marcus’ September Book. Photographed by Andreas Sjodin with styling by Romina Herrera Malatesta, Karlie oozes pure elegant charisma in the designs of Halston Heritage, Theia, Catherine Deane and others in polished studio images. / Art direction by Lori Stadig
The Beauty Games – The latest campaign from Swedish retailer NK is inspired by the Olympic games with a series of advertisements giving beauty looks a sporty twist featuring themes such as fencing, archery and boxing. Captured by Andreas Sjodin with creative direction by Garbergs, the images star Ellinore Erichsen, Asa Engstrom and Tenzin in colorful makeup and all white looks styled by Naomi Itkes. Makeup artist Ignacio Alonso offers bold eye shadow while hair stylist Rudi Lewis creates sleek coifs for the advertisements.
Makeup Your Mind – Frida Gustavsson plays the role of fashion victim with a daring mix of rockabilly fashion, heavy lashes and lip liner for the February edition of Elle Sweden. Photographed by Andreas Sjodin with styling by fashion editor Lisa Lindqwister, Frida bucks the trends in casual looks of denim, lace, knits and leather. / Makeup by Ignacio Alonso
Sporty Summer – Frida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and stripes bring a modern touch to the classic influences.
Made to be Happy – In front of Andreas Sjodin’s lens, Anna Selezneva is all smiles for the January edition of Vogue Japan. Wearing a wardrobe of black ensembles from the likes of Louis Vuitton, Givenchy and Marc Jacobs styled by fashion editor Sabino Pantone, Anna delivers editorial gold with mussed hair by Ali Pirzadeh and glowing makeup by Ignacio Alonso.
Style Crimes – Swedish retailer, NK Stockholm, enlists Andreas Sjodin for their latest campaign which takes strict fashion rules and breaks them with a bold elegance. With art direction by Garbergs, model Sara Blomqvist gets swathed in fall layers and cotton candy hues from the likes of Max Mara, Rodebjer, Nicole Farhi, Acne, Moschino and Jimmy Choo styled by Robert Rydberg
Yachting – Georgina Stojiljkovic takes out to sea for the June issue of Elle Sweden. Lensed by Andreas Sjodin with styling by Lisa Lindqwister, Georgina seduces the camera in a mix of scuba gear and floaty silhouettes.
Dream of Spring – The May issue of Elle Sweden shows us big floppy hats are back with fashion editor Lisa Lindqwister’s romantic picks starring cover girl Rosie Tupper. Photographed by Andreas Sjodin, Rosie embraces a spring wardrobe of lightweight dresses from the likes of Stella McCartney, Dolce & Gabbana and Yves Saint Laurent.