agent Provocateur

agent provocateur spring 2014 campaign1 Hailey Clauson Plays 50s Housewife for Agent Provocateur Spring Campaign

Agent Provocateur Goes 50s–The spring-summer 2014 campaign from Agent Provocateur shows Hailey Clauson as a 1950s housewife gone risqué, wearing the lingerie label’s sexy underwear in a kitchen setting. Photographed by Miles Aldridge, the campaign is titled “Behind Close Doors” and shows off a fantasy world with Hailey wearing knee-highs, gingham prints and lacy separates. “The campaign embodies my inspiration for the Spring Summer 2014, the pristine and glossy 1950’s housewife. I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection,” says creative director Sarah Shotton about the new ads.

agent control ad1 800x447 Melissa George, Elettra Wiedmann & Chloe Hayward Star in Agent Provocateurs Control Yourself Film

Control YourselfAgent Provocateur follows up its Penelope Cruz film with “Control Yourself”, a humorous take on three models being pried and pulled backstage at a runway show who assert themselves in the lingerie brand’s sexy wares. Melissa George, Elettra Wiedmann and Chloe Hayward star in the video directed by John Cameron Mitchell. “I was inspired by the powerful femininity in George Michael’s Too Funky video. Hard-edged in their couture curves, the models have the power to seduce and take control, just like this season’s Agent Provocateur women,” says Sarah Shotton, the brand’s creative director.