SwimsuitsforAll Hits Back at Protein World with Ashley Graham Ad

Joanna Elizabeth

/

Published April 30, 2015

/

Updated May 22, 2017

Protein World stirred controversy with this advertisement. Opponents say the campaign pushes the ideal that women need to be slim to have a beach body.
Protein World stirred controversy with this advertisement. Opponents say the campaign pushes the ideal that women need to be slim to have a beach body.

SwimsuitsforAll has launched a new social media campaign in response to the controversial Protein World ‘Beach Body’ advertisement featured in the UK. The Protein World advertisement features a slim and toned model with the question: ‘Are You Beach Body Ready?’ in bold letters. Some took offense to the fact that it only showed one type of beach body.

The Protein World advertisements were featured in the London underground, and were ultimately removed by TFL after weeks of controversy.

SwimsuitsforAll hit back with their own advertisement featuring curvy model Ashley Graham, who also starred in Sports Illustrated Swimsuit Edition’s first plus size advertisement. The logo asked ‘Are You Ready for This Beach Body?’ with the hashtag #curvesinbikinis. Graham even says , “there is no reason to hide and every reason to flaunt” when it comes to the beach. Do you find the original ad offensive or is it just another way to advertise?

SwimsuitsforAll hit back at Protein World's 'Beach Body' ad with this image featuring plus-size model Ashley Graham.
SwimsuitsforAll hit back at Protein World’s ‘Beach Body’ ad with this image featuring plus-size model Ashley Graham.

Recent Updates

Jennie Maison Kitsune Featured

Jennie is Pretty in Pastels for Maison Kitsuné Ad

Spring 2024 welcomes Jennie of Blackpink as the new face of Maison Kitsuné's Baby Fox collection. In a laid-back ad ...
Neiman Marcus Spring 2024 Featured

Neiman Marcus Spring 2024 Campaign: Championing Elegance

Neiman Marcus embraces the dynamism of sports and luxury fashion in its "Quest for the Best" spring 2024 campaign, captured ...
Swarovski Spring 2024 Featured

Irina Shayk, Karlie Kloss Bring Mermaidcore to Swarovski Ad

Swarovski takes a deep dive into the mythical with its spring-summer 2024 campaign, channeling the allure of Venus and embracing ...
Oliver Peoples Khaite Spring 2024 Featured

Oliver Peoples x KHAITE Spring 2024: Crafting Chic Eyewear

The Oliver Peoples x KHAITE Spring 2024 collection promises an eyewear feast for the fashion-forward. Exemplifying an industrial chic aesthetic, ...
Nina Cosmic Featured

Nina T Gets Interstellar for Numéro Switzerland

In "Cosmic Being," photographed by Ana Abril, a futuristic fashion editorial takes place in Numéro Switzerland's premiere issue. Model Nina ...
Zara Jeans Spring Featured

Zara Jeans Spring 2024: Exploring Casual Styles

The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...

Leave a Comment