Style Guide

carole-lombard-1930s-makeup

1930s Makeup & Beauty: Inspired by Hollywood Stars

In the 1930s, women continued to be inspired by Hollywood film stars when it came to makeup and beauty buys. Movie stars like Greta Garbo, Joan Crawford and Carole Lombard influenced makeup. The look was…

1930s-hairstyles-jean-harlow

1930s Hairstyles: Elegant Waves for Women

In the 1930s, the major trends for hairstyles were all about waves. With a softer look than the sleek bob and tight ringlets of the 1920s, women began wearing their hair in more feminine styles…

the-women-1939-film-fashion

1930s Fashion Trends: Films, Glamour & The Great Depression

Fashion, Film & The Great Depression With the stock market crash of late 1929, The Great Depression begun in the United States and was seen as the worst economic recession the country has seen in…

coco-chanel-fashion-designer-1930s-black-dress

1930s Fashion: Famous Designers & The Return of Femininity

As the 1920s came to an end, the 1930s saw a return to femininity. Gone was the silhouette that suited boyish figures with flattened bust-lines in favor of silhouettes that nipped at the waistline and…

cutex-nail-polish-ad-1926

1920s Beauty & Makeup: A Brief History of Cosmetics

Before the 1920s, wearing makeup was almost exclusively seen as a preoccupation for prostitutes and actresses on the stage. But thanks to movie stars like Clara Bow and Mae Murray epitomizing the flapper look, many…

louise-brooks-1920s-style

1920s Accessories: Shoes, Jewelry & Hat Styles for Women

The 1920s was a time of major change for women’s fashion, and this did not exclude accessories. As hemlines raised, heels became more visible, making the way for more decorative shoe styles. Hats and headbands…

1920s-flapper-dress

1920s Fashion Trends: The ‘New’ Woman – Dresses, Lingerie & Swimwear

The 1920s brought about the modern era of dress. Women began to dress for more comfort and wearability compared to decades past. With the women’s suffrage movement resulting in the 19th amendment being passed in…

1920s-hairstyles-photos04

1920s Hairstyles: Short, Curly, Bobs & Updos

The 1920s represented a turning point for women and their hair as “the new woman” cut her hair into a short bob inspired by popular actresses of the time like Louise Brooks and Colleen Moore.…

josephine-baker-cheetah-fashion-1920s

1920s Style Icons: Josephine Baker & The Famous Banana Costume

Talking about Josephine Baker, author Ernest Hemingway described her as “the most sensational woman anyone ever saw.” The American-born French actress, dancer and singer had an undeniable attraction and charisma that quickly earned her names…

louise-brooks-bob-hairstyle-1920s

1920s Style Icons: Louise Brooks, The Bob & Flapper Fashion

American actress and dancer Louise Brooks solidified her place in pop culture and fashion by popularizing the bobbed haircut. Brooks was synonymous with comedies and flapper films. Before her retirement in 1935, the silent film…