Sophie Vlaming by Jean-François Campos for Flair March 2011

flair Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011

Jean-François Campos’ latest on location shoot finds the photographer and cover girl Sophie Vlaming on the streets of Sao Luis, Brazil for this month’s Flair. Outfitted by Vittoria Cerciello, Sophie dons the season’s most colorful and pattern heavy ensembles from labels such as Blumarine, Dolce & Gabbana and Prada.

flair1 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair2 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair3 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair4 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair5 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair6 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair7 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair8 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair10 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011
flair11 Sophie Vlaming by Jean François Campos for <em>Flair</em> March 2011


  • lizzie

    great story. i love the colors and the vibrance of the location. its refreshing to see a story where the model looks to be embracing her surroundings, rather than having the usual patronizing attitude that so many other “real people” stories seem to have.

    • http://rachelgilmannyc.blogspot.com/ rachel gilman

      well said. her with the children is especially sweet.

    • http://rachelgilmannyc.blogspot.com/ rachel gilman

      well said. her with the children is especially sweet.

    • http://rachelgilmannyc.blogspot.com/ rachel gilman

      well said. her with the children is especially sweet.

    • http://rachelgilmannyc.blogspot.com/ rachel gilman

      well said. her with the children is especially sweet.

  • lizzie

    great story. i love the colors and the vibrance of the location. its refreshing to see a story where the model looks to be embracing her surroundings, rather than having the usual patronizing attitude that so many other “real people” stories seem to have.

  • Veronicabcn1990

    true…but still…when are they going to stop doing that?
    makes local people feel awkward, they even did a shot like that in spain and I felt it was so weird, it’s such a “fake” view on a country.

    • Mari

      I actually dont think thats a fake view, i’d say its actually a very truly one. I could totally get the vibe of the place and imagine myself there. I just think its kind of lame to show ONLY this view of Brazil, you know, like a poor and festive country. There’s so much more!

  • http://twitter.com/elenavasilieva Elena Vasilieva

    brilliant photos, amazing work

    http://elenavasilieva.blogspot.com/
    x

  • Cecilia Bee

    i really feel that this type of shoot is so paradoxical as she is wearing such expensive clothes in a place that seems to be suffering in poverty
    rather than just obtruding into these peoples daily lives to make pretty photos and have these people become part of the background, fashion teams wanting to make a real difference could start projects and make donations
    this just seems like too big a contrast between high fashion and poverty to convince me that these people really care about the welfare of these people

  • Marcelasouza55

    Amei as cores do Editorial. Porém, como nos comentários acima, não sei porque insistem em mostrar uma imagem negativa sobre o Brasil. Espero que o cenário para lindos editorias sejam diferentes, o Brasil é muito mais que Carnaval, pobreza e Rio de Janeiro. Para quem não sabe temos em nossas terras uma mistura de raças, portanto, em cada Estado há uma situação diferente do que alguns editoriais insistem em fazer! Por exemplo, e raro um editorial que tenha com cenário São Paulo ou Florianópolis. As duas cidades também são maravilhosas assim como o Rio de Janeiro, claro que cada uma tem um contexto social diferente. Por isso, AMO MORAR NO BRASIL… Somos abençoados por Deus que nos agraciou com diversas culturas e temos a oportunidade de aprender em um único lugar! Isso é realmente MARAVILHOSO.
    O Brasil minha gente é o mundo! E como o mundo, temos partes ruins e boas! Então vamos parar de clichê e encarar esse pais, não só apenas com futebol ou carnaval.Temos muito mais que isso! Temos o mundo. Temos diversidades de cultura e principalmente de experiência com a vida. Por isso amamos viver!

    Beijos
    ________________________________________________________________________________________________________________________

    I loved the colors of the Editorial Board. However, as in the above comments, do not know why they insist on showing a negative image about Brazil. I hope the beautiful scenery to be different editorials, Brazil is much more than Carnival, Rio de Janeiro and poverty. For those who can not have our land in a mixture of races, so in each state there is a different situation than some editorials insist on doing! For example, an editorial and rare scenario that you have with Sao Paulo and Florianopolis. The two cities are also wonderful as the Rio de Janeiro, clear that each has a different social context. So LOVE LIVING IN BRAZIL … We are blessed by God who has honored us with different cultures and have the opportunity to learn in one place! This is really wonderful.
    The Brazil is the world folks! And as the world we share good and bad! So let’s stop and stare cliché that parents, not just only football or carnival. We have much more than that. We have the world. We have diversity of culture and especially experience with life. So we are happy and want to learn more and more with all this …

    Kisses

  • Marcelasouza55

    Amei as cores do Editorial!

    Porém, como nos comentários acima, não sei porque insistem em mostrar uma imagem negativa sobre o Brasil. Espero que o cenário para lindos editorias sejam diferentes, o Brasil é muito mais que Carnaval, pobreza e Rio de Janeiro. Para quem não sabe temos em nossas terras uma mistura de raças, portanto, em cada Estado há uma situação diferente! Por exemplo, é raro um editorial que tenha como cenário São Paulo ou Florianópolis. As duas cidades também são maravilhosas assim como o Rio de Janeiro, claro que cada uma tem um contexto social diferente. Florianópolis tem as mulheres e praias mais lindas do Brasil. São Paulo tem uma selva de pedra fantástica, em cada bairro tem algo novo para aprender um pouco mais. Tem também a Avenida Paulista e Rua Augusta que são o fervo do país. Por isso, AMO MORAR NO BRASIL… Somos abençoados por Deus que nos agraciou com diversidade de culturas e a oportunidade de aprender em um único lugar! Isso é realmente MARAVILHOSO.
    O Brasil minha gente é o mundo! E como o mundo, temos partes ruins e boas! Então vamos parar de clichê e encarar esse pais, não só apenas como o País do futebol ou carnaval.Temos muito mais que isso! Temos o mundo. Temos diversidades de cultura e principalmente de experiência com a vida. Por isso amamos viver! Somos do rock, do samba, do frevo, da música gaúcha e até mesmo do setanejo, porque não?
    Aprendam a viver como os brasileiros e com os brasileiros, assim como nós vivemos com Italianos, Chineses e etc.

    Beijos

  • Linda

    social/ethical issues aside… i think this editorial is pretty good, but a similar one with Alina Baikova was much better. check it out: http://fashiongonerogue.com/alina-baikova-vogue-australia-march-2011-nicole-bentley/

    • lizzie

      i definitely don’t agree. sophie is so much stronger and engaging. alina just looks bored. her attitude doesn’t make sense and it doesnt fit her surroundings or clothing at all.

  • LCA

    As Sophie Vlaming explores the natural beauty of Brazil, she is not just a prop standing in front of a backdrop, but is captured as an independent, vivacious character exploring the local life of Sao Luis. Far from pretentious, the overall character of the story is authentic and extremely positive. A revolution of prints. A celebration of life and culture. Everything from the eye-catching patterns, to the warm nature of the model and the people of Sao Luis, are cohesively packaged. The community of Sao Luis, is directly connected with Sophie as she continues her exciting adventure. By uniting the local flavor and personality of Saio Luis with Sophie, Jean-François captures the essence of beauty. This story genuinely celebrates the life, culture, and color of Brazil.

  • vanessa

    I love this story. It is warm and happy and I disagree with a lot of the comments that were made above. I don’t see a negative image of the country and the people here on the contrary. The model becomes part of the surroundings. She interacts with the population, the children etc…..Just because the kids wear flip flaps does not mean they are poor. There is no poverty here. I am not saying that there is no poverty in Brazil but these pictures are taken in a rural area and what we see are rural people. I agree with the comments above about cliches and I think these pictures are exactly the opposite. These are celebrating Brazil.

  • vanessa

    I love this story. It is warm and happy and I disagree with a lot of the comments that were made above. I don’t see a negative image of the country and the people here on the contrary. The model becomes part of the surroundings. She interacts with the population, the children etc…..Just because the kids wear flip flaps does not mean they are poor. There is no poverty here. I am not saying that there is no poverty in Brazil but these pictures are taken in a rural area and what we see are rural people. I agree with the comments above about cliches and I think these pictures are exactly the opposite. These are celebrating Brazil.

  • vanessa

    I love this story. It is warm and happy and I disagree with a lot of the comments that were made above. I don’t see a negative image of the country and the people here on the contrary. The model becomes part of the surroundings. She interacts with the population, the children etc…..Just because the kids wear flip flaps does not mean they are poor. There is no poverty here. I am not saying that there is no poverty in Brazil but these pictures are taken in a rural area and what we see are rural people. I agree with the comments above about cliches and I think these pictures are exactly the opposite. These are celebrating Brazil.

  • manoflight

    Worst editorial ever…seriously, what’s that?
    horrible attitude, expression, framing, posing…WOW!!! hard to do worst in my opinion.
    none of the picture have a main character, they are simply impossible to read, cause they are saying nothing..
    what a waste of money!!

  • manoflight

    Worst editorial ever…seriously, what’s that?
    horrible attitude, expression, framing, posing…WOW!!! hard to do worst in my opinion.
    none of the picture have a main character, they are simply impossible to read, cause they are saying nothing..
    what a waste of money!!

  • Jullianem45

    Her face is weird.

  • Jullianem45

    Her face is weird.