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Samuji Fall 2012 Collection

Winter Feeling – Finnish based label Samuji taps into relaxed, minimal style for its fall 2012 collection. The style book photographed by Juliana Harkki and styled by Mari Kosunen shows model Lykke wearing dark outfits of full, long coats and simple dresses in humble settings. For autumn, the Samuji woman wears simple yet functional staples for the modern-day wardrobe.


  1. arkasha

    February 6, 2012 at 2:01 am

    I love this. Everything feels so appropriately cool.

  2. For A Lack Of A Better Name

    February 6, 2012 at 5:12 am

    The model’s name is Lykke Jönsson if I’m not mistaken.

  3. Plamena Zahova

    February 6, 2012 at 7:51 am

    I absolutely love the styling!


  4. Nyrha

    February 6, 2012 at 8:09 am

    love all those simple lines


  5. Carlinhaarnold

    February 6, 2012 at 10:21 am

    She looks like Karen Elson! Pretty!

  6. Anonymous

    February 6, 2012 at 1:53 pm

    she’s so pretty and cute!

  7. J N

    February 6, 2012 at 3:06 pm

    not working as a fashion ad/lookbook or whatever more like for a movie poster/ad?

  8. Sheri Chiu

    February 7, 2012 at 1:08 am

    Very pretty, cinematic feel!

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