Rita Ora Poses in Times Square for DKNY’s “My NY” Fragrance Ad

rita ora dkny my ny fragrance ad Rita Ora Poses in Times Square for DKNYs My NY Fragrance Ad

The new scent from DKNY, My NY, enlists singer Rita Ora as the campaign’s face. The UK-raised blonde previously starred in the label’s resort 2014 advertisements. “I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel – energy. And I find her ageless. She’s like this Energizer Bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk,” Donna Karan told WWD. The campaign was shot in Times Square by Francesco Carrozzini while the fragrance’s bottle is heart-shaped. An online campaign will launch in August for the scent as well.

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