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Prada Spring 2010 Campaign | Rasa Zukauskaite by Steven Meisel

Simplicity is key for Prada‘s spring campaign photographed by Steven Meisel. In contrast to the fall, the Italian fashion house goes for a more simplistic approach this season by featuring one model, Rasa Zukauskaite, against a stark white background that calls attention to the clothes and accessories rather than star power or elaborate sets.

40 Comments

  1. Laci

    January 18, 2010 at 5:51 pm

    she looks a lot like katarzyna from antm.

  2. Laci

    January 18, 2010 at 5:51 pm

    she looks a lot like katarzyna from antm.

  3. Kara

    January 18, 2010 at 5:52 pm

    absolutely gorgeous…. love it.

  4. Kara

    January 18, 2010 at 5:52 pm

    absolutely gorgeous…. love it.

  5. Mari

    January 18, 2010 at 7:33 pm

    Gorgeous, it's absolutely ethereal with the white background and the lovely shoes! I love those shoes!

  6. Mari

    January 18, 2010 at 7:33 pm

    Gorgeous, it's absolutely ethereal with the white background and the lovely shoes! I love those shoes!

  7. anna

    January 18, 2010 at 10:25 pm

    oh, sasha would be much better!
    and the hairstyle is creepy..

  8. anna

    January 18, 2010 at 2:25 pm

    oh, sasha would be much better!
    and the hairstyle is creepy..

  9. anna

    January 18, 2010 at 10:26 pm

    sasha would be better!
    ans the hairstyle is creepy..

  10. anna

    January 18, 2010 at 10:26 pm

    sasha would be better!
    ans the hairstyle is creepy..

  11. Kristine

    January 18, 2010 at 10:41 pm

    I think these pictures are amazing!!

  12. Kristine

    January 18, 2010 at 10:41 pm

    I think these pictures are amazing!!

  13. 12onetwo

    January 18, 2010 at 10:57 pm

    her teeth are looking awfull, she needs braces….sorry, she does! love the skin!

  14. 12onetwo

    January 18, 2010 at 10:57 pm

    her teeth are looking awfull, she needs braces….sorry, she does! love the skin!

  15. high off fashion

    January 18, 2010 at 11:21 pm

    agree!! sasha would have been better. but love the porcelain look

    • chris

      January 19, 2010 at 2:24 am

      agree!! love sasha

  16. high off fashion

    January 18, 2010 at 11:21 pm

    agree!! sasha would have been better. but love the porcelain look

    • chris

      January 19, 2010 at 2:24 am

      agree!! love sasha

  17. Andrea

    January 19, 2010 at 8:31 am

    Love the color of the lips!

  18. Andrea

    January 19, 2010 at 8:31 am

    Love the color of the lips!

  19. Doris

    January 19, 2010 at 11:07 am

  20. Doris

    January 19, 2010 at 11:07 am

  21. Kata

    January 19, 2010 at 7:39 pm

    no i think they did the right thing picking rasa..shes pretty cool, and I agree with the first comment, she does sort of look like katarzyna –love prada, always so genius

  22. Kata

    January 19, 2010 at 7:39 pm

    no i think they did the right thing picking rasa..shes pretty cool, and I agree with the first comment, she does sort of look like katarzyna –love prada, always so genius

  23. @pariok

    January 19, 2010 at 9:11 pm

    muhte?em PRADA

  24. @pariok

    January 19, 2010 at 9:11 pm

    muhte?em PRADA

  25. Josh Brown

    January 20, 2010 at 12:44 am

    I wonder what Prada's marketing strategy is with this campaign? Sex and youth perhaps? haha. Nice images though!

  26. Josh Brown

    January 20, 2010 at 12:44 am

    I wonder what Prada's marketing strategy is with this campaign? Sex and youth perhaps? haha. Nice images though!

  27. herve viguie

    January 20, 2010 at 8:40 am

    very plastic i love it but the fashion is all over the place i can't see where prada is going ??????????????

  28. herve viguie

    January 20, 2010 at 8:40 am

    very plastic i love it but the fashion is all over the place i can't see where prada is going ??????????????

  29. Marine Oh

    January 22, 2010 at 1:27 am

    like an amateur model is posing for the cheap ad…. sorr…

  30. Marine Oh

    January 22, 2010 at 1:27 am

    like an amateur model is posing for the cheap ad…. sorr…

  31. la-huerfanita

    January 22, 2010 at 3:47 pm

    Do not dig the girl child with the vinyl lips and pigtails. And yeah, the plain white background does seem amateur.

  32. la-huerfanita

    January 22, 2010 at 3:47 pm

    Do not dig the girl child with the vinyl lips and pigtails. And yeah, the plain white background does seem amateur.

  33. abigail

    January 23, 2010 at 9:12 pm

    awesome images, thanks for posting. i love that prada have gone back to basics with their white backed campaign – truly shows the strength of their fashion/textiles off.

    hope you don't mind but I have featured your blog and these images over on abigails treasure, alongside my own homage to their S/S 10 collection.

    You can take a peak at

    http://abigailstreasure.blogspot.com/

    thanks
    abigail

  34. abigail

    January 23, 2010 at 9:12 pm

    awesome images, thanks for posting. i love that prada have gone back to basics with their white backed campaign – truly shows the strength of their fashion/textiles off.

    hope you don't mind but I have featured your blog and these images over on abigails treasure, alongside my own homage to their S/S 10 collection.

    You can take a peak at

    http://abigailstreasure.blogspot.com/

    thanks
    abigail

  35. reub-envision

    February 6, 2010 at 4:31 am

    i think half the point of this ad/collection is that IT IS PRADA (people see the add see the clothes find out its Prada and then it takes on a new light amateur is not what will come to mind) plus the shoes are soo much they just are! shoes=much [wow]

  36. reub-envision

    February 5, 2010 at 8:31 pm

    i think half the point of this ad/collection is that IT IS PRADA (people see the add see the clothes find out its Prada and then it takes on a new light amateur is not what will come to mind) plus the shoes are soo much they just are! shoes=much [wow]

  37. Pietro

    March 23, 2010 at 12:24 am

    the best ever…., future superstar ! already A Superstar !

  38. Pietro

    March 23, 2010 at 12:24 am

    the best ever…., future superstar ! already A Superstar !

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