NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin

NYNK 5 SERIE NYA VÄGAR 2013 DAM D NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin
Reverse Style – For its spring 2013 campaign, Swedish retailer NK chose to go to South Africa to capture the lush and picturesque geography of the region. Photographed by Joel Rhodin and styled by Marcus Soder, model Charissa du Plessis wears reversed looks from the likes of J. Lindeberg, Theory, Alexander McQueen and Ralph Lauren in the striking images. Creative agency Garbergs was responsible for the art direction of the shoot. / Hair by Linda Shalabi

NYNK 5 SERIE NYA VÄGAR 2013 DAM E NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin

NYNK 5 SERIE NYA VÄGAR 2013 DAM B NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin

NYNK 5 SERIE NYA VÄGAR 2013 DAM C NY NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin

NYNK 5 SERIE NYA VÄGAR 2013 DAM A NK Explores South Africa for Spring 2013 Campaign by Joel Rhodin

  • http://leavesaresinging.tumblr.com/ Anna

    This is really interesting, so risky to only show the model’s back but it paid off! Great location, too.

    • http://www.facebook.com/phoebe.soeteman Phoebe Noelle Soeteman

      Totally agree! It’s a refreshing change, and very intriguing