New Zealand Brand Ruby Launches Spring 2014 Campaign by Steven Chee

ruby 2014 spring summer campaign new zealand1 New Zealand Brand Ruby Launches Spring 2014 Campaign by Steven Chee

New Zealand-based brand Ruby gets inspired by the glamour of California’s Palm Springs for its spring-summer 2014 campaign. The images star Valentina and were photographed by Steven Chee in Sydney’s Cronulla Sand Dunes highlighting the natural landscape. “This season I was intrigued with the idea of weaving still life images through our campaign to compliment and highlight the amazing Valentina. Delicate white Cyclamens and vibrant Magnolia blooms were perfect against the crystal sand dunes,” says Ruby designer Deanna Didovich. / Styling by Amelia Holmes

ruby 2014 spring summer campaign new zealand2 New Zealand Brand Ruby Launches Spring 2014 Campaign by Steven Chee

ruby 2014 spring summer campaign new zealand3 New Zealand Brand Ruby Launches Spring 2014 Campaign by Steven Chee

ruby 2014 spring summer campaign new zealand4 New Zealand Brand Ruby Launches Spring 2014 Campaign by Steven Chee

ruby 2014 spring summer campaign new zealand5 New Zealand Brand Ruby Launches Spring 2014 Campaign by Steven Chee

ruby 2014 spring summer campaign new zealand6 New Zealand Brand Ruby Launches Spring 2014 Campaign by Steven Chee

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