New Zealand Brand Ruby Launches Spring 2014 Campaign by Steven Chee

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New Zealand-based brand Ruby gets inspired by the glamour of California’s Palm Springs for its spring-summer 2014 campaign. The images star Valentina and were photographed by Steven Chee in Sydney’s Cronulla Sand Dunes highlighting the natural landscape. “This season I was intrigued with the idea of weaving still life images through our campaign to compliment and highlight the amazing Valentina. Delicate white Cyclamens and vibrant Magnolia blooms were perfect against the crystal sand dunes,” says Ruby designer Deanna Didovich. / Styling by Amelia Holmes

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