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Marc Jacobs Fall 2010 Campaign | Monika, Frida & Ann by Juergen Teller

Once again, Juergen Teller photographs the Marc Jacobs campaign for the fall season with models Monika Jagaciak, Frida Gustavsson and Ann Kenny in the spotlight. The images reflect the girlish whimsy of the collection with its loose silhouettes, airy materials and neutral tones.




source | tfs

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64 Comments

  1. Rhonda

    July 21, 2010 at 5:48 pm

    They look dead

  2. Rhonda

    July 21, 2010 at 5:48 pm

    They look dead

  3. Daniela Hinerasky

    July 21, 2010 at 5:51 pm

    oh my!

  4. Daniela Hinerasky

    July 21, 2010 at 5:51 pm

    oh my!

  5. April

    July 21, 2010 at 11:14 pm

    Not impressed, sorry to say…

  6. April

    July 21, 2010 at 11:14 pm

    Not impressed, sorry to say…

  7. Magnus

    July 22, 2010 at 12:38 am

    I'm not impressed either. The models are not Photoshopped enough to the point where they look like mannequins. I prefer all the skin removed and for the photos to utilize at least one Photoshop gimmick. That is, aside from cranking up the saturation to the levels where my eyes start bleeding. And where is the customary model-opens-mouth-to-catch-a-fly look? They didn't even employ that. Isn't that illegal? For editorials not to have at least one picture like that? At the very least I want to see 15 images of a model in the same outfit with just slight variations of movement in the neck. Look left. Look right. Look at camera. Hopefully it would be taken by a testing photographer who is a beginner. Juergen Teller is way too well known and his images are not generally accepted by pop editors, whom I think are overqualified as such and should cut people like Teller some slack.

    • Anne

      July 22, 2010 at 9:49 am

      hahaha

    • kiki

      August 22, 2010 at 9:33 am

      i laughed so hard my waist shrunk to proenza proportions!

  8. Magnus

    July 22, 2010 at 12:38 am

    I'm not impressed either. The models are not Photoshopped enough to the point where they look like mannequins. I prefer all the skin removed and for the photos to utilize at least one Photoshop gimmick. That is, aside from cranking up the saturation to the levels where my eyes start bleeding. And where is the customary model-opens-mouth-to-catch-a-fly look? They didn't even employ that. Isn't that illegal? For editorials not to have at least one picture like that? At the very least I want to see 15 images of a model in the same outfit with just slight variations of movement in the neck. Look left. Look right. Look at camera. Hopefully it would be taken by a testing photographer who is a beginner. Juergen Teller is way too well known and his images are not generally accepted by pop editors, whom I think are overqualified as such and should cut people like Teller some slack.

    • Anne

      July 22, 2010 at 9:49 am

      hahaha

    • kiki

      August 22, 2010 at 2:33 am

      i laughed so hard my waist shrunk to proenza proportions!

  9. Carol

    July 22, 2010 at 12:49 am

    This reminds me of the many Holocaust movies I have seen that have the fields filled of dead people. Not only disappointed but shocked

    • Magnus

      July 22, 2010 at 1:02 am

      I'm totally with you, Carol. I can see how you see the Holocaust ( one of humanities darkest moments where millions of people lost their lives) in a fashion campaign where three people are reclined in a field. The creepy part is that these people actually look real in the photos. Didn't fashion promise no more real people in editorials? The removing of humanity, thanks to Photoshop, has been a blessing. Like I mentioned, I much rather see people made to look like mannequins posing in a store window with light smiles than to see people who may actually be living.

  10. Carol

    July 22, 2010 at 12:49 am

    This reminds me of the many Holocaust movies I have seen that have the fields filled of dead people. Not only disappointed but shocked

    • Magnus

      July 22, 2010 at 1:02 am

      I'm totally with you, Carol. I can see how you see the Holocaust ( one of humanities darkest moments where millions of people lost their lives) in a fashion campaign where three people are reclined in a field. The creepy part is that these people actually look real in the photos. Didn't fashion promise no more real people in editorials? The removing of humanity, thanks to Photoshop, has been a blessing. Like I mentioned, I much rather see people made to look like mannequins posing in a store window with light smiles than to see people who may actually be living.

  11. bbb

    July 22, 2010 at 2:18 am

    Love it

  12. bbb

    July 22, 2010 at 2:18 am

    Love it

  13. anon

    July 22, 2010 at 4:33 am

    call me optimistc, but i didn't think they were dead. just lying about in the sun. i like it. it's got juergen teller's usual starkness, but the positioning & selection of models brings a youthfulness that contrasts with the neutral color scheme. i'm just sayin', i think it's beautiful.

    • Magnus

      July 22, 2010 at 5:27 pm

      Your optimism is not appreciated. For one, Teller used real people, which is a red flag. Instead he should have consulted with mannequin manufacturers and have them build mannequins that closely resemble these models, like how many other photographers in fashion do these days. Just take a good look at the mannequin that Mert & Marcus used for the Cavalli ads. Such a close resemblance to Giselle that it's uncanny. Also, these models are not posing in front of a backdrop. It's on location, which makes it more real. Lastly, they're actually behaving like humans might actually do. It's jarring to the senses. The models should be directed to behave like emo ravers.

  14. anon

    July 22, 2010 at 4:33 am

    call me optimistc, but i didn't think they were dead. just lying about in the sun. i like it. it's got juergen teller's usual starkness, but the positioning & selection of models brings a youthfulness that contrasts with the neutral color scheme. i'm just sayin', i think it's beautiful.

    • Magnus

      July 22, 2010 at 5:27 pm

      Your optimism is not appreciated. For one, Teller used real people, which is a red flag. Instead he should have consulted with mannequin manufacturers and have them build mannequins that closely resemble these models, like how many other photographers in fashion do these days. Just take a good look at the mannequin that Mert & Marcus used for the Cavalli ads. Such a close resemblance to Giselle that it's uncanny. Also, these models are not posing in front of a backdrop. It's on location, which makes it more real. Lastly, they're actually behaving like humans might actually do. It's jarring to the senses. The models should be directed to behave like emo ravers.

  15. veronica

    July 22, 2010 at 7:31 am

    I really like it, finally a campaign that says something as a picture and doesn't just show swxy models wearing the clothes, with the big company logo around 😉

    • @igorvander

      July 22, 2010 at 9:50 am

      So what does it say exactly because I am among those who don't hear the message?

      • Magnus

        July 22, 2010 at 5:39 pm

        I agree, Igor. I'm a fashion editor, since I have a fashion blog on-line, and even I can't see the message.

  16. veronica

    July 22, 2010 at 7:31 am

    I really like it, finally a campaign that says something as a picture and doesn't just show swxy models wearing the clothes, with the big company logo around 😉

    • @igorvander

      July 22, 2010 at 9:50 am

      So what does it say exactly because I am among those who don't hear the message?

      • Magnus

        July 22, 2010 at 5:39 pm

        I agree, Igor. I'm a fashion editor, since I have a fashion blog on-line, and even I can't see the message.

  17. Eleanor

    July 22, 2010 at 11:08 am

    I think it's just breathtaking. And in regards to the Holocaust comments I think that Teller was going more for rural farming America rather than Auschwitz. Besides, you'd like to think that photographers aren't that stupid or insensitive.

  18. Eleanor

    July 22, 2010 at 11:08 am

    I think it's just breathtaking. And in regards to the Holocaust comments I think that Teller was going more for rural farming America rather than Auschwitz. Besides, you'd like to think that photographers aren't that stupid or insensitive.

  19. Amy

    July 22, 2010 at 12:10 pm

    I like it too cause it's a bit strange and not like the other campaigns :)

  20. Amy

    July 22, 2010 at 12:10 pm

    I like it too cause it's a bit strange and not like the other campaigns :)

  21. Bee

    July 22, 2010 at 2:14 pm

    OOoo but it's so arty and ambiguous… boo sucks.

    • Magnus

      July 22, 2010 at 5:45 pm

      Well said. Ambiguity means I may have to actually think, and like you, Bee, I don't like that. It sucks. Boo.

  22. Bee

    July 22, 2010 at 2:14 pm

    OOoo but it's so arty and ambiguous… boo sucks.

    • Magnus

      July 22, 2010 at 5:45 pm

      Well said. Ambiguity means I may have to actually think, and like you, Bee, I don't like that. It sucks. Boo.

  23. moo

    July 22, 2010 at 10:01 pm

    perfection. everything I want in an ad… <3

  24. moo

    July 22, 2010 at 10:01 pm

    perfection. everything I want in an ad… <3

  25. Lauren

    July 22, 2010 at 10:35 pm

    Yea no thanks, they look like the ghosts of 14year old girls in a 1950-60's farm house…I believe these clothes are supposed to be luxury

  26. Lauren

    July 22, 2010 at 10:35 pm

    Yea no thanks, they look like the ghosts of 14year old girls in a 1950-60's farm house…I believe these clothes are supposed to be luxury

  27. ka be

    July 23, 2010 at 12:42 am

    brilliant..they r sunbathing !

  28. ka be

    July 23, 2010 at 12:42 am

    brilliant..they r sunbathing !

  29. Emma

    July 23, 2010 at 9:52 am

    lol at magnus.
    I love this campaign! I also got a rural america vibe. beautiful

  30. Emma

    July 23, 2010 at 2:52 am

    lol at magnus.
    I love this campaign! I also got a rural america vibe. beautiful

  31. Shannon

    July 23, 2010 at 9:57 pm

    Well I think it would've been good if it was an editorial with an usual story not a nice clothes campaign! Great choice of models these girls could've made this a really ROCKing campaign and they would've gave Marc Jacobs a whole new meaning of hip luxuries clothes. Didn't like it, I think it's such a sad waste.

  32. Shannon

    July 23, 2010 at 9:57 pm

    Well I think it would've been good if it was an editorial with an usual story not a nice clothes campaign! Great choice of models these girls could've made this a really ROCKing campaign and they would've gave Marc Jacobs a whole new meaning of hip luxuries clothes. Didn't like it, I think it's such a sad waste.

  33. zappolia

    July 23, 2010 at 10:19 pm

    haha now those comments are funny. isn't everyone always going on about how models look too unreal? and now they look real, so everyone's mad.
    this is absolutley gorgeous.

  34. zappolia

    July 23, 2010 at 10:19 pm

    haha now those comments are funny. isn't everyone always going on about how models look too unreal? and now they look real, so everyone's mad.
    this is absolutley gorgeous.

  35. Leo

    July 25, 2010 at 8:11 pm

    Love the clothes on the runway, but these pictures are kind of creepy.

    Children of the Corn!

  36. Leo

    July 25, 2010 at 8:11 pm

    Love the clothes on the runway, but these pictures are kind of creepy.

    Children of the Corn!

  37. Joyce

    July 28, 2010 at 11:04 pm

    They are brilliant

  38. Joyce

    July 28, 2010 at 11:04 pm

    They are brilliant

  39. the Fashion PA

    July 30, 2010 at 10:53 pm

    I love the collection and photography. Very Grey Garden-ish 😉
    http://thefashionpa.blogspot.com/

  40. the Fashion PA

    July 30, 2010 at 3:53 pm

    I love the collection and photography. Very Grey Garden-ish 😉
    http://thefashionpa.blogspot.com/

  41. R.Giskard

    September 19, 2010 at 3:05 pm

    Anyone know where this was shot?

  42. Business Logo design

    May 6, 2011 at 6:26 am

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  43. pcb prototype

    January 20, 2012 at 2:52 pm

    I like this superb photography… I like this campaign…

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    August 23, 2012 at 3:15 pm

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