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Luma Grothe by John de Lima for i-D Online

It Was Acceptable in the 70s – Photographer John de Lima lenses this fantastically colorful shoot for i-D online featuring model Luma Grothe (Premier). The editorial was shot in artist Samara Scott’s 70s inspired set designed for the Frieze Art Fair, a “visual themepark.” Stylist Sabrina Henry creates looks that fall somewhere between 70s glam and Japanese street fashion, using candy colored selects including John Galliano, Giles, Stella McCartney, Christopher Kane, Marni, Mark Fast, Preen, Gucci and Thakoon. Hair stylist Charlie le Mindu creates pastel and brightly hued tresses, and make-up artist Isamaya Ffrench gives Luma a disco doll face.


  1. Rolex

    October 28, 2011 at 3:46 pm

    Jem and the holograms on a binge.

  2. J N

    October 28, 2011 at 6:48 pm

    i loved every single picture bar the one with the gold heavy knit coat
    such a fun editorial , a great contrast to the very serious ones


  3. ol

    October 29, 2011 at 9:01 am

    smashing. it is so early John Waters and Pink Flamingos! 

  4. Anonymous

    October 29, 2011 at 11:41 am

    The last image is very disturbing somehow …


  5. Christina Yang

    October 29, 2011 at 3:41 pm

    this is amazing…. love all the colours and the vibe…

  6. Dumbfoundedphotographer

    October 30, 2011 at 7:16 pm

    It’s incredible how many people here are swayed by these amateurish style of photography editorials. Do you people get off to Facebook pictures too? I don’t get it, is it the bright colors that gets you people?

    • Catherine

      November 1, 2011 at 3:15 pm

       It’s funny that you’re a photographer and somehow turned off by “amateur” style automatically. Plenty of people, even photographers (& especially those who consider photography an art form), appreciate this style because they realize that a photograph does not have to have professional/outdoor lighting, well-balanced color in order to be a good photograph. What people love about these is there is a consistency of theme, execution, and styling. The gratuitous amount of bags, the tackiness of the colors and poses, the obvious satire of this shoot is reflected in the “amateur” photography. It wouldn’t make any sense to photograph these particular photographs in any other way. It’s not like Terry Richardson, using the same amateur style to photograph a thousand different people, with no purpose in mind. The style of photography here GIVES them a purpose, or at least furthers the purpose. The high art community has accepted faux naif, ugly, uncomfortable for a long time and it’s about time photographers caught on. It’s like saying Christopher Nolan is the best director of film. I’m not saying *you* have to like these photographs, but it is possible to appreciate these from a photographer’s or artist’s perspective, even if *you* don’t.

      • Jujubee

        November 3, 2011 at 10:29 pm

        Sorry darling, but emperor has no clothes.

  7. Trista Morgan

    October 31, 2011 at 5:25 pm

    Completely agree with dumbfoundedphotographer.  This is a poor excuse for an editorial; the lighting alone is utterly appalling. 

    • Guest

      November 2, 2011 at 3:50 pm

      But that is the whole point.. I understand what you mean but thats the point. 

  8. Anyastepanova

    November 7, 2011 at 3:57 am

    love the colors but the wrong choice of model, too much voulgar face!

  9. Lauren Pitt

    November 22, 2011 at 6:31 pm

    I agree that the photography style suits the shoot, and it’s artisticlaly impressive. Revisiting a retro style with a modern eye and sense of humour.

    Don’t you people get that rules are meant to be broken? How dull and predictable a world would we live in if everyone stuck strictly to the guidelines of everything and never strayed outside them to experiment and create something NEW and EXCITING. 

    All of the greatest artists in history were innovators who broke the boundaries, shocked and appalled all the boring old farts and were later remembered for their talent.

    Do you want to be those boring old farts or the innovators?

    I guess you’ve already made your choice!

  10. art appreciator

    September 4, 2012 at 11:05 am

    look, conceptual photography in one side, this editorial in the other. I don’t like anything in it, pretty bad.

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