Suit Up – Aymeline Valade joins male model Simon Nessman for the fall 2012 campaign from Giorgio Armani. Lensed by Mert & Marcus, Aymeline wears sharp suiting and oversize clutches with menswear inspired shoes. As usual, Armani goes for a sleek and elegant look with its new autumn advertisements set to hit magazines in July.
One Night Only – On May 31st, designer Giorgio Armani traveled to Beijing, China for the first time in six years and presented an edited version of his fall 2012 Emporio Armani and Giorgio Armani lines as well as the Armani Privé spring 2012 collection. Armani says, “I’ve always had a very special relationship with China, a country with a rich cultural background and a sophisticated aesthetic which has often inspired me in my search for atmosphere and mood. It is a place to which I have paid homage in many of my collections.” The Italian fashion house celebrates over a decade in China, with the first Armani Chinese store dating back to 1998.
The Armani Way – Designer Giorgio Armani is profiled in the latest issue of WSJ Magazine as the publication takes an intimate look at his life with a piece one year in the making. One of the biggest names in fashion, Armani has built a multi-billion dollar corporation consisting of fashion labels, beauty brands, home interiors and even hotels. He may not be a critical darling as the article states, but he is certainly one of the most successful designers today. We pulled out some of the feature’s most interesting quotes, but you can read the entire piece on WSJ.com.
“Fashion makes no sense, he says, unless it serves the primary purpose of dressing people. Take for instance, a winter collection made of organza because organza is trendy. ‘Well that’s absurd, because in winter it’s cold and you can’t go around naked.’”
“Armani sees his business eventually in the hands of this group he calls I Fedeli, or the faithful.” (it’s a group that consists of family members and close confidants). Still, he says: ‘As long as I’m here, I’m the boss.’
Photo credit: WSJ Magazine
Armani Glamour – In front of Sharif Hamza’s lens, Liu Wen stuns in all Giorgio Armani for a supplement featured in the May issue of Vogue China. Melanie Huynh styles Liu and her lover with an elegant flair as they play a game of seduction in a sun-drenched setting. Lush curls by hair stylist Rudi Lewis and flawless makeup by Yadim bring a classic touch to the already striking images.
En la Casa de Armani – Shot on location at the Armani Hotel, model Valeria Dmitrienko explores her lush surroundings in Adriano Russo’s beautiful images for El Pais. Wearing a wardrobe of all Giorgio Armani spring 2012 styled by Miguel Arnau, Valeria is the personification of sophistication with an elegant up do by hair stylist Katya Wilhelmus and flawless makeup by Dora Roberti.
Armani Romance – The most recent issue of Grey Magazine highlights the spring collection of Giorgio Armani with a story of romantic images shot by Peppe Tortora. Styled by Valentina Ilardi-Martin, model Vanessa Hessler luxuriates in a minimal luxe setting with hair and makeup by Daniela Magginetti and Giovanni Iovine.
Giorgio Armani’s Sparkling Fall – For fall 2012, Giorgio Armani presented a collection showcasing his signature suiting with a youthful, slightly rock and roll inspired edge. Opening with tailored suits in grey and fedora style hats, the Armani woman walked the line between masculine and feminine for autumn. As the show progressed, vibrant orange and pink hues were introduced with fur coats, sparkling dresses and Bermuda shorts layered over black tights. The glam designs were accented by fingerless gloves and chunky jewelery as models walked the catwalk dripping in glittering necklaces, earrings and bracelets.
Siren Couture – After last season’s tribute to Japan, Giorgio Armani dreamed up a sultry, siren-like vision for the Armani Privé spring 2012 collection. The season’s most standout color was undoubtedly green–from neon chartreuse to forest green–the unlikely hue had its moment in Paris Haute Couture after appearing at Atelier Versace earlier this week. Slinky silhouettes were draped like waves onto the ocean, making the models appear as otherworldly sea creatures as the emerged on the runway. Armani also embraced metallic with techno silver suiting and beaded gowns. Continuing with the underwater theme, sea snake patterns brought a hard edge to the already striking display of gowns.
Smoldering Spring – Barbara Palvin joins Alex Cunha for the spring 2012 campaign from Armani Exchange. Photographed by Matthew Scrivens, the duo hits sunny Palm Springs, California at the Ace Hotel. Styled by Sally Lyndley, the pair wears a lightweight wardrobe of denim, simple tees and scarves. / Creative Direction by Tom Jarrold, Hair by Neil Moodie, Makeup by Virginia Smith
Armani Slickness – Showing off her sheared coif, Milou van Groesen replaces Sasha Pivovarova as the face of Giorgio Armani’s spring 2012 campaign. In front of Mert & Marcus’ lens, Milou wows in Armani’s sleek silhouettes and pearly materials while overlooking a beach setting.