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H&M Swimwear 2010 Campaign | Daria, Erin, Sasha, Lara & Julia by Patrick Demarchelier

We follow up the preview from last week with the full set of H&M‘s swimwear collection for the current season. Captured by Patrick Demarchelier, models Daria Werbowy, Erin Wasson, Sasha Pivovarova, Julia Stegner and Lara Stone experience fun in the sun while showing off their killer bods.








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93 Comments

  1. Elza Pascolatto

    May 6, 2010 at 2:20 pm

    boring like H&M

  2. Elza Pascolatto

    May 6, 2010 at 2:20 pm

    boring like H&M

  3. Elza Pascolatto

    May 6, 2010 at 7:20 am

    boring like H&M

  4. YngV

    May 6, 2010 at 2:22 pm

    Lara's body is out of control

    • KBREZ

      May 6, 2010 at 10:56 pm

      haha agreed…this is sorta boring tho…

    • KBREZ

      May 6, 2010 at 10:56 pm

      haha agreed…this is sorta boring tho…

  5. YngV

    May 6, 2010 at 2:22 pm

    Lara's body is out of control

  6. YngV

    May 6, 2010 at 2:22 pm

    Lara's body is out of control

    • KBREZ

      May 6, 2010 at 3:56 pm

      haha agreed…this is sorta boring tho…

  7. Merel

    May 6, 2010 at 2:58 pm

    Lara's body is like the epitome of perfection

  8. Merel

    May 6, 2010 at 2:58 pm

    Lara's body is like the epitome of perfection

  9. Merel

    May 6, 2010 at 2:58 pm

    Lara's body is like the epitome of perfection

  10. Alexa

    May 6, 2010 at 5:46 pm

    I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  11. Alexa

    May 6, 2010 at 5:46 pm

    I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  12. Alexa

    May 6, 2010 at 5:46 pm

    I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  13. Antonio Jotta

    May 6, 2010 at 6:48 pm

  14. Antonio Jotta

    May 6, 2010 at 6:48 pm

  15. Antonio Jotta

    May 6, 2010 at 6:48 pm

  16. Annie

    May 6, 2010 at 7:24 pm

    they make me sick and depressed. also, lara looks no different in the hips to daria…

  17. Annie

    May 6, 2010 at 7:24 pm

    they make me sick and depressed. also, lara looks no different in the hips to daria…

  18. Annie

    May 6, 2010 at 12:24 pm

    they make me sick and depressed. also, lara looks no different in the hips to daria…

  19. YngV

    May 6, 2010 at 9:22 pm

    Lara's body is out of control

  20. YngV

    May 6, 2010 at 9:22 pm

    Lara's body is out of control

  21. YngV

    May 6, 2010 at 2:22 pm

    Lara's body is out of control

  22. K.D.

    May 6, 2010 at 10:32 pm

    Yeah of all of the girls Lara looked the best! She is so beautiful!

  23. K.D.

    May 6, 2010 at 10:32 pm

    Yeah of all of the girls Lara looked the best! She is so beautiful!

  24. K.D.

    May 6, 2010 at 3:32 pm

    Yeah of all of the girls Lara looked the best! She is so beautiful!

  25. larz

    May 6, 2010 at 11:24 pm

    The only nice swimsuit is the onepiece with a zipper Daria's wearing.

  26. larz

    May 6, 2010 at 11:24 pm

    The only nice swimsuit is the onepiece with a zipper Daria's wearing.

  27. larz

    May 6, 2010 at 11:24 pm

    The only nice swimsuit is the onepiece with a zipper Daria's wearing.

  28. guest

    May 7, 2010 at 12:05 am

    wish in my job description included: walking on the beach, sun, swimsuits and hot men 😀

  29. guest

    May 7, 2010 at 12:05 am

    wish in my job description included: walking on the beach, sun, swimsuits and hot men 😀

  30. guest

    May 6, 2010 at 5:05 pm

    wish in my job description included: walking on the beach, sun, swimsuits and hot men 😀

  31. joe.

    May 7, 2010 at 12:28 am

    lara's great, and that's about it. kinda to skinny i feel. maybe some of the si girls? idk, cintia dicker, bar, brooklyn decker, anne v, and hilary? but that's just me playing fantasy ad cast. lol!

  32. joe.

    May 7, 2010 at 12:28 am

    lara's great, and that's about it. kinda to skinny i feel. maybe some of the si girls? idk, cintia dicker, bar, brooklyn decker, anne v, and hilary? but that's just me playing fantasy ad cast. lol!

  33. joe.

    May 6, 2010 at 5:28 pm

    lara's great, and that's about it. kinda to skinny i feel. maybe some of the si girls? idk, cintia dicker, bar, brooklyn decker, anne v, and hilary? but that's just me playing fantasy ad cast. lol!

  34. Alexa

    May 7, 2010 at 12:46 am

    I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  35. Alexa

    May 7, 2010 at 12:46 am

    I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  36. Alexa

    May 6, 2010 at 5:46 pm

    I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  37. FASHIONOGRAPHY

    May 7, 2010 at 3:28 am

    Meh. Don't like the pictures – the video is better.

  38. FASHIONOGRAPHY

    May 7, 2010 at 3:28 am

    Meh. Don't like the pictures – the video is better.

  39. FASHIONOGRAPHY

    May 6, 2010 at 8:28 pm

    Meh. Don't like the pictures – the video is better.

  40. veronica

    May 7, 2010 at 4:40 am

    I still don't understand why everyone is so in love with lara's body, it is kind of average
    maybe is just me, that I prefer more the androginous kind of models
    btw, the swimsuits are not really interesting

  41. veronica

    May 7, 2010 at 4:40 am

    I still don't understand why everyone is so in love with lara's body, it is kind of average
    maybe is just me, that I prefer more the androginous kind of models
    btw, the swimsuits are not really interesting

  42. veronica

    May 6, 2010 at 9:40 pm

    I still don't understand why everyone is so in love with lara's body, it is kind of average
    maybe is just me, that I prefer more the androginous kind of models
    btw, the swimsuits are not really interesting

  43. Lizzie

    May 7, 2010 at 5:53 am

    Daria looks the best in this. By far

    • theglossyqueen

      May 10, 2010 at 2:55 am

      so agree with you. lara has a good body but she is soooo overrated. her face is very hard to look at. can't wait til her 15 minutes is over.

    • theglossyqueen

      May 10, 2010 at 2:55 am

      so agree with you. lara has a good body but she is soooo overrated. her face is very hard to look at. can't wait til her 15 minutes is over.

  44. Lizzie

    May 7, 2010 at 5:53 am

    Daria looks the best in this. By far

  45. Lizzie

    May 6, 2010 at 10:53 pm

    Daria looks the best in this. By far

    • theglossyqueen

      May 10, 2010 at 2:55 am

      so agree with you. lara has a good body but she is soooo overrated. her face is very hard to look at. can't wait til her 15 minutes is over.

  46. Lenka James

    May 7, 2010 at 6:02 am

    too bad is so much photoshopped

  47. Lenka James

    May 7, 2010 at 6:02 am

    too bad is so much photoshopped

  48. Lenka James

    May 6, 2010 at 11:02 pm

    too bad is so much photoshopped

  49. Elle

    May 7, 2010 at 7:59 am

    Oh my god, I need to start doing some sit ups!

  50. Elle

    May 7, 2010 at 7:59 am

    Oh my god, I need to start doing some sit ups!

  51. Elle

    May 7, 2010 at 7:59 am

    Oh my god, I need to start doing some sit ups!

  52. winnies

    May 7, 2010 at 9:02 am

    lara is incredibale!!!
    i think sasha is a bit boring though
    a bit weak comparing to other models

  53. winnies

    May 7, 2010 at 9:02 am

    lara is incredibale!!!
    i think sasha is a bit boring though
    a bit weak comparing to other models

  54. winnies

    May 7, 2010 at 9:02 am

    lara is incredibale!!!
    i think sasha is a bit boring though
    a bit weak comparing to other models

  55. Hannah

    May 7, 2010 at 10:06 pm

    did anyone else notice that sasha is wearing sunglasses in every picture? maybe her intense stare wasn't right for the beach vibe. . .

    • Priya

      May 8, 2010 at 11:02 am

      yeah, I cannot imagine sasha as a bikini babe!

    • Priya

      May 8, 2010 at 11:02 am

      yeah, I cannot imagine sasha as a bikini babe!

  56. Hannah

    May 7, 2010 at 10:06 pm

    did anyone else notice that sasha is wearing sunglasses in every picture? maybe her intense stare wasn't right for the beach vibe. . .

  57. Hannah

    May 7, 2010 at 3:06 pm

    did anyone else notice that sasha is wearing sunglasses in every picture? maybe her intense stare wasn't right for the beach vibe. . .

    • Priya

      May 8, 2010 at 11:02 am

      yeah, I cannot imagine sasha as a bikini babe!

  58. kittycat

    May 8, 2010 at 2:52 am

    sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  59. kittycat

    May 8, 2010 at 2:52 am

    sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  60. kittycat

    May 8, 2010 at 2:52 am

    sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  61. kittycat

    May 8, 2010 at 9:52 am

    sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  62. kittycat

    May 8, 2010 at 9:52 am

    sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  63. kittycat

    May 8, 2010 at 2:52 am

    sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  64. MIA

    May 8, 2010 at 10:18 pm

    this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  65. MIA

    May 8, 2010 at 10:18 pm

    this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  66. MIA

    May 8, 2010 at 10:18 pm

    this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  67. abc

    May 8, 2010 at 11:43 pm

    wasson has the same duck pout in every shot.

  68. abc

    May 8, 2010 at 11:43 pm

    wasson has the same duck pout in every shot.

  69. abc

    May 8, 2010 at 4:43 pm

    wasson has the same duck pout in every shot.

  70. MIA

    May 9, 2010 at 5:18 am

    this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  71. MIA

    May 9, 2010 at 5:18 am

    this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  72. MIA

    May 8, 2010 at 10:18 pm

    this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  73. nina

    May 10, 2010 at 7:20 am

    wtf?! is lara's body really like that? she looks just like all the other models, idk if it's too much photoshop or too muhc gym, but I really thought her fuller figure suited her so well… anyways, i feel the other girls have gone trough some intense photoshop too….

  74. nina

    May 10, 2010 at 7:20 am

    wtf?! is lara's body really like that? she looks just like all the other models, idk if it's too much photoshop or too muhc gym, but I really thought her fuller figure suited her so well… anyways, i feel the other girls have gone trough some intense photoshop too….

  75. nina

    May 10, 2010 at 12:20 am

    wtf?! is lara's body really like that? she looks just like all the other models, idk if it's too much photoshop or too muhc gym, but I really thought her fuller figure suited her so well… anyways, i feel the other girls have gone trough some intense photoshop too….

  76. Mark

    May 10, 2010 at 9:13 am

    If you compare Lara on the YouTube video to the pics above you'll see how heavily this has been photoshopped.

  77. Mark

    May 10, 2010 at 9:13 am

    If you compare Lara on the YouTube video to the pics above you'll see how heavily this has been photoshopped.

  78. Mark

    May 10, 2010 at 9:13 am

    If you compare Lara on the YouTube video to the pics above you'll see how heavily this has been photoshopped.

  79. Shalia

    May 17, 2010 at 4:02 pm

    I still like World Swimwear for my swimsuit choices.

  80. Shalia

    May 17, 2010 at 4:02 pm

    I still like World Swimwear for my swimsuit choices.

  81. Shalia

    May 17, 2010 at 4:02 pm

    I still like World Swimwear for my swimsuit choices.

  82. Julia

    June 6, 2010 at 6:15 pm

    I feel like buying all of these girls a pint of ice cream. They're way too skinny! Scary

  83. Julia

    June 6, 2010 at 6:15 pm

    I feel like buying all of these girls a pint of ice cream. They're way too skinny! Scary

  84. Julia

    June 6, 2010 at 6:15 pm

    I feel like buying all of these girls a pint of ice cream. They're way too skinny! Scary

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