H&M channels bohemian style for its summer 2015 campaign featuring top models Adriana Lima, Joan Smalls, Natasha Poly and Doutzen Kroes. The commercial set to hit online on April 30, will star the girls as action heroes while the print advertisements show off the more easy breezy side of fashion.
“This collection is everything I love about summer – bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends,” says Pernilla Wohlfahrt, Head of Design at H&M.
