H&M will have you excited for the new season with the launch of its spring-summer 2017 campaign. Shot outdoors by Mikael Jansson, the sun-drenched images star Taylor Hill and Frederikke Sofie.
The top models embrace pastel shades and airy silhouettes in the dreamy shots. There are plenty of pieces that you’ll want. From a floral embroidered dress to a lace crop top, H&M offers on-trend styles. Discover more images as well as the official campaign film with Taylor and Frederikke below!
H&M Spring/Summer 2017 Campaign