Go Behind the Scenes with Hailey Baldwin for the New H&M x Coachella Collection

Joanna Elizabeth

/

Published February 16, 2016

/

Updated April 11, 2017

Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign
Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign

After the success of last year’s collaboration with Coachella, H&M will be teaming up with the music festival once again for a co-branded collection called #HMLovesCoachella. Set to be released on March 24th in US stores and online, the lineup will include boho inspired looks like printed blouses, fringe adorned tops, rompers and denim shorts.

The official campaign images capture a road trip vibe with models Hailey Baldwin, Julia Cumming and Adwoa Aboah.

“Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season,” says Ross Lydon, designer at H&M.

H&M Loves Coachella 2016 Lookbook – Behind the Scenes

Hailey Baldwin on set at the H&M x Coachella 2016 campaign shoot
Hailey Baldwin on set at the H&M x Coachella 2016 campaign shoot
Julia Cumming on set at the H&M x Coachella 2016 campaign
Julia Cumming on set at the H&M x Coachella 2016 campaign
Adwoa Aboah and Hailey Baldwin on set of the H&M x Coachella 2016 campaign
Adwoa Aboah and Hailey Baldwin on set of the H&M x Coachella 2016 campaign

Flashback – H&M Loves Coachella 2015

Stella Maxwell stars in H&M Loves Coachella 2015 lookbook
Stella Maxwell stars in H&M Loves Coachella 2015 lookbook

2015 marked H&M’s first collaboration with the Coachella Valley Music and Arts Festival. The outing of lace dresses, denim and casual tees were modeled by Stella Maxwell and Aya Jones. Take a look back at last year’s collection before the new one launches!

Aya Jones stars in H&M Love Coachella 2015 lookbook
Aya Jones stars in H&M Love Coachella 2015 lookbook

Recent Updates

Zara Jeans Spring Featured

Zara Jeans Spring 2024: Exploring Casual Styles

The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...
Makeup Looks Featured

Makeup Looks to Inspire: 15 Stunning Ideas for 2024

Makeup looks offer a canvas for self-expression, blending everything from the subtle allure of neutral tones to the vibrant impact ...
Penelope Cruz Chanel Iconic Handbag Featured

Penélope Cruz & Brad Pitt Are Iconic in Chanel Handbag Ad

Chanel's 2024 campaign for its Iconic Handbag enlists the magnetic allure of Penélope Cruz alongside Brad Pitt, offering a theme ...
Cara Delevingne Stella McCartney Feature

Cara Delevingne is Eco-Chic in Stella McCartney’s Summer Ad

In a striking gesture of environmental advocacy, Stella McCartney has enlisted supermodel and actress Cara Delevingne for her summer 2024 ...
Tom Ford Summer 2024 Featured

Tom Ford Summer 2024 Campaign: A Season of Luxe

Tom Ford has officially launched its summer 2024 collection with a compelling campaign that channels luxury and sensuality. With creative ...
Black Hair Types Featured

Black Hair Types: Unraveling the Beauty of Coils & Curls

Understanding the diversity of Black hair types is fundamental for those seeking to nurture and style their hair effectively. Whether ...

Leave a Comment