Hailey Baldwin Fronts Sass & Bide’s Resort Campaign

Joanna Elizabeth

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Published October 11, 2016

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Updated April 11, 2017

Hailey Baldwin stars in sass & bide's resort 2016 campaign
Hailey Baldwin stars in sass & bide’s resort 2016 campaign

Australian label sass & bide has tapped one of today’s hottest models for its resort 2017 campaign. It girl Hailey Baldwin appears in the new collection. With images featuring exotic plants, the shoot takes on a somewhat whimsical mood. sass & bide creative director Therese Rawsthrone says about the model, “Hailey has a unique spirit, playful and strong. She brings an individual style to everything she does.”

Related: Hailey Baldwin Poses in Tommy Jeans’ Fall Campaign

For the resort season, sass & bide finds inspiration in the city of Paris. Fluid shapes, detailed embroidery and colorful prints are influenced by France’s flea markets and castles. “The collection has a sense of ease and modernity with dramatic silhouettes and volumes,” Rawsthorne adds.

Hailey Baldwin – Sass & Bide Resort 2016/17 Campaign

Sass & Bide unveils draped cape and pant in resort collection
sass & bide unveils draped cape and pant in resort collection
Model Hailey Baldwin poses in embellished white dress from Sass & Bide’s resort collection
Model Hailey Baldwin poses in embellished white dress from sass & bide’s resort collection
Posing in a Sass & Bide crinkled slip dress and ripped denim, Hailey Baldwin hides behind a branch
Posing in a sass & bide crinkled slip dress and ripped denim, Hailey Baldwin hides behind a branch
Sass & Bide shows off sparkling embroidery for its resort 2017 collection
sass & bide shows off sparkling embroidery for its resort 2017 collection
Surrounded by greenery, Hailey Baldwin embraces stripes from Sass & Bide
Surrounded by greenery, Hailey Baldwin embraces stripes from sass & bide
Hailey Baldwin wears Sass & Bide little black dress with cut-out details
Hailey Baldwin wears sass & bide little black dress with cut-out details
Looking lovely in white, Hailey Baldwin appears in Sass & Bide’s resort 2017 campaign
Looking lovely in white, Hailey Baldwin appears in sass & bide’s resort 2017 campaign
Blonde model Hailey Baldwin poses in off-the-shoulder Sass & Bide dress
Model Hailey Baldwin poses in off-the-shoulder sass & bide dress
Sass & Bide unveils resort 2017 collection with Hailey Baldwin
sass & bide unveils resort 2017 collection with Hailey Baldwin

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