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Gwyneth Paltrow Fronts Hugo Boss ‘Boss Ma Vie” Fragrance Ad

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Actress Gwyneth Paltrow has been tapped as the face of Hugo Boss’ new fragrance named Boss Ma Vie. The fragrance is inspired by the modern Cactus Flower accord and according to the label is “strong, feminine [and] independent.” Earlier this year, we saw the blonde star in another beauty campaign with Max Factor’s fiftieth anniversary celebration where she channeled the likes of Madonna and Audrey Hepburn for the cosmetics brand. See the television commercial and a behind the scenes image from the Boss Ma Vie advertisement below.

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