Gap Taps Emerging Artists for Spring 2014 Campaign

gap spring 2014 campaign1 Gap Taps Emerging Artists for Spring 2014 Campaign

Gap’s New Spring–Marking its first campaign under creative director Rebekka Bay, the spring-summer 2014 advertisements from Gap enlists rising talent. David Sims photographed the cast including singer-songwriters Birdy and Anna Calbi, actress Julia Garner and photographer Lina Scheynius with a “lived-in” attitude wearing the brand’s basic wardrobe staples. The new campaign launches this month in the March issues of magazines.

gap spring 2014 campaign2 Gap Taps Emerging Artists for Spring 2014 Campaign

gap spring 2014 campaign3 Gap Taps Emerging Artists for Spring 2014 Campaign

gap spring 2014 campaign4 Gap Taps Emerging Artists for Spring 2014 Campaign