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Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier

Frida Gustavsson returns as the face of Paul & Joe’s spring 2011 campaign lensed by Patrick Demarchelier. Joining James Smith, Frida takes to the sand, sun and water.





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8 Comments

  1. Anonymous

    March 4, 2011 at 11:21 am

    Not really loving the poses here… I think she is better than this.

  2. Anonymous

    March 4, 2011 at 11:21 am

    Not really loving the poses here… I think she is better than this.

  3. Anonymous

    March 4, 2011 at 11:21 am

    Not really loving the poses here… I think she is better than this.

  4. Anonymous

    March 4, 2011 at 11:21 am

    Not really loving the poses here… I think she is better than this.

  5. Chantelle B.

    March 4, 2011 at 5:22 pm

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  6. Chantelle B.

    March 4, 2011 at 5:22 pm

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  7. Chantelle B.

    March 4, 2011 at 5:22 pm

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  8. Kris

    March 4, 2011 at 10:54 pm

    What disturbs me the most if the typeface used in the “Paul & Joe”! Good lord what is that? Arial?

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