Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier

pauljoecampaign Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier

Frida Gustavsson returns as the face of Paul & Joe’s spring 2011 campaign lensed by Patrick Demarchelier. Joining James Smith, Frida takes to the sand, sun and water.

pauljoecampaign1 Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier
pauljoecampaign2 Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier
pauljoecampaign3 Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier
pauljoecampaign4 Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier
pauljoecampaign5 Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier>

  • Anonymous

    Not really loving the poses here… I think she is better than this.

  • Anonymous

    Not really loving the poses here… I think she is better than this.

  • Anonymous

    Not really loving the poses here… I think she is better than this.

  • Anonymous

    Not really loving the poses here… I think she is better than this.

  • Chantelle B.

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  • Chantelle B.

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  • Chantelle B.

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  • Kris

    What disturbs me the most if the typeface used in the “Paul & Joe”! Good lord what is that? Arial?