Frida Gustavsson Models 'Effortless Elegance' for H&M

Joanna Elizabeth

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Published August 2, 2013

Effortless Elegance – Fresh off the news of online shopping made available in the US, Swedish retailer H&M has another style book update. This time it stars leading model Frida Gustavsson. The blonde wears modern classics including silk blouses, embroidered dresses and pencil skirts in the elegant snaps. Accessories are kept simple with monochrome bags and rings which allow the the clothing stand out.


















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