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Frida Gustavsson by Daniel Sannwald for POP S/S 2012

Taking the CakeFrida Gustavsson stars in Daniel Sannwald’s (Management Artists) pastel-filled vision for the spring-summer issue of POP. Looking like the top of a wedding cake, Frida is a delicious sight in spring pieces from the likes of Christopher Kane, Viktor & Rolf and Valentino selected by fashion editor Tamara Rothstein. A lush set designed by Gary Card and flirty curls by Tina Outen complete the fantastical story. / Makeup by Inge Grognard

See more of Daniel Sannwald’s work on Management Artists


  1. Jess

    February 21, 2012 at 2:42 pm

    Wow! I love the set design. 

  2. anonymous

    February 21, 2012 at 3:28 pm

    I’m officially obsessed with this editorial, not so much the stark white photos, but the the pastel, washed out fairytale aspect is beyond fabulous!… And Frida is the perfect choice with her doll like face. I love it when photographers and stylists do something really unique, it’s a breath of fresh air from seeing the same outfits over and again being shot the same way.


    February 21, 2012 at 3:33 pm

    She looks incredible in that lingerie as well as the leotard.  Very sexy.  

  4. Mon Mode

    February 21, 2012 at 3:58 pm

    Quirky, elegant, and lovely!

  5. 13ruedebearn

    February 21, 2012 at 4:33 pm

    amazing!! LOVE LOVE LOVE it!!!

  6. Steph C.

    February 22, 2012 at 3:23 am

    Wow I love this!

    So fresh and playful yet elegant. Love the pastels so much.


  7. Lois Farrow

    February 24, 2012 at 11:12 pm

    Anyone know what Nikes those are?

  8. Anyastepanova

    February 27, 2012 at 3:36 am

    the last shot with the candy background is awful! 

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