Frida Gustavsson by Daniel Sannwald for POP S/S 2012

frida gustavsson1 Frida Gustavsson by Daniel Sannwald for POP S/S 2012

Taking the CakeFrida Gustavsson stars in Daniel Sannwald’s (Management Artists) pastel-filled vision for the spring-summer issue of POP. Looking like the top of a wedding cake, Frida is a delicious sight in spring pieces from the likes of Christopher Kane, Viktor & Rolf and Valentino selected by fashion editor Tamara Rothstein. A lush set designed by Gary Card and flirty curls by Tina Outen complete the fantastical story. / Makeup by Inge Grognard

See more of Daniel Sannwald’s work on Management Artists

frida gustavsson2 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
frida gustavsson3 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
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frida gustavsson6 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
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frida gustavsson8 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
frida gustavsson9 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
frida gustavsson10 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
frida gustavsson11 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
frida gustavsson12 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
frida gustavsson13 Frida Gustavsson by Daniel Sannwald for POP S/S 2012
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  • Jess

    Wow! I love the set design. 

  • http://www.lookforthegirl.com/ anonymous

    I’m officially obsessed with this editorial, not so much the stark white photos, but the the pastel, washed out fairytale aspect is beyond fabulous!… And Frida is the perfect choice with her doll like face. I love it when photographers and stylists do something really unique, it’s a breath of fresh air from seeing the same outfits over and again being shot the same way.

    http://www.lookforthegirl.com

  • http://fashionography.net FASHIONOGRAPHY

    She looks incredible in that lingerie as well as the leotard.  Very sexy.  

  • http://twitter.com/HookedOnMonMode Mon Mode

    Quirky, elegant, and lovely!

    http://www.monmodegethooked.com
    @HookedOnMonMode:twitter

  • 13ruedebearn

    amazing!! LOVE LOVE LOVE it!!!
    http://www.13ruedebearn.blogspot.com

  • http://www.youtube.com/FrederikVanHolland Frederik van Holland
  • Steph C.

    Wow I love this!

    So fresh and playful yet elegant. Love the pastels so much.
    http://www.gingerandlace.blogspot.com

    xx

  • Lois Farrow

    Anyone know what Nikes those are?

  • Anyastepanova

    the last shot with the candy background is awful!