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Frida Gustavsson by Andreas Sjodin for H&M Magazine Winter 2010

Frida Gustavsson and Andreas Sjodin are the Swedish dream team when it comes to photographer and model pairings. From Elle to Bon and now most recently, H&M Magazine, Frida and Andreas create editorial gold. Styled by Naomi Itkes, Frida sports playful looks for the winter with layering and pops of color.


  1. flo

    November 26, 2010 at 8:03 am

    My favorite shoot from this lovely issue of H&M magazine. Great facial expressions!

  2. Mimi

    November 26, 2010 at 8:19 am

    She looks fantastic! Totally agree, great facial expressions!


    November 26, 2010 at 10:37 am


  4. Tayma-Zipporah

    November 26, 2010 at 11:18 am

    gorgeous face!

  5. Tayma-Zipporah

    November 26, 2010 at 11:18 am

    gorgeous face!

  6. Dafne

    November 26, 2010 at 1:54 pm

    love it

  7. Anita Siraki

    November 26, 2010 at 5:56 pm

  8. Elena Vasilieva

    November 26, 2010 at 8:48 pm

    frida is doing fantastic here, not sure about the styling though

  9. LOLA

    November 27, 2010 at 2:35 am

    it’s so so, not too crazy about this. Zara’s Lookbook is WAYY better.

    xoxo ? Genevieve& ?

  10. erica

    November 27, 2010 at 8:52 pm

    love love love – frida is great.

  11. Doen EnO

    November 28, 2010 at 2:43 am

    Finally, a H&M spread that I like. All the others were stiff and boring.

  12. Fashiongrunge

    November 28, 2010 at 4:39 am

    H&M always has such great campaign and magazine spreads. Unfortunately when you go into the stores the clothing looks nothing like it was photographed. Much like many stores.

  13. New Decent

    December 7, 2010 at 3:24 pm

    She looks bored. Very pretty, maybe the prettiest face in fashion. But bored.

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