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Frida Gustavsson by Andreas Öhlund for Elle Sweden

Frida About TownFrida Gustavsson stars in a story of forties fashion for the November issue of Elle Sweden lensed by Andreas Öhlund. Wearing the pristine frocks of Miu Miu, Dolce & Gabbana, Marc Jacobs and others styled by fashion editor Linda Lindqwister, Frida spends a day of carefree exploration with retro curls by Erika Svedjevik and autumn makeup by Katarina Håkansson.


  1. Anonymous

    October 18, 2011 at 2:28 pm

    She’s so disarmingly beautiful!


  2. Blabla

    October 18, 2011 at 3:05 pm

    shes amazing!

  3. Simon B

    October 18, 2011 at 4:50 pm

    Come on guys use your brains :

  4. Luisaluisae

    October 18, 2011 at 5:13 pm

    There is something about these images that is so real. I cant figure out but Frida never felt so present…absolutely adore this.

    About the vogue story with Barbara, has the same references but this is soooooo much more beautiful!!!!

  5. Ceci

    October 18, 2011 at 5:34 pm

    Do they keep using the same hair stylist for anyone who models the FW ’11 Miu Miu collection? (see Barbara Palvin and Hailee Steinfeld) I like it but it gets pretty boring after the third time around.

  6. Anonymous

    October 18, 2011 at 6:38 pm

    I love this! 

  7. Carmen

    October 18, 2011 at 6:43 pm

    Love this!

  8. Sanna

    October 18, 2011 at 9:33 pm

    Go sweden :)! Love it!

  9. boya

    October 18, 2011 at 10:49 pm

    the most innocent face

  10. Martin

    October 19, 2011 at 7:43 am

    Never seen Frida look so perfect as she does here. Can anyone ID the dress in the last photograph? Beyond stunning.

    • Insuline

      October 20, 2011 at 4:34 am

      Isn’t that Gucci?

    • Anna

      October 23, 2011 at 5:01 am

      It’s Sonia Rykiel, i think

  11. Alice Falson

    October 19, 2011 at 9:14 am

    so damn pretty!

  12. Paolita@BerryHaute

    October 19, 2011 at 11:25 am

    the forties look really suits Frida


  13. ol

    October 19, 2011 at 12:19 pm

    she’s a true beauty, but childish – these clothes should be worn by a real woman with some curves.

  14. Don

    October 22, 2011 at 9:01 pm

    So she is a fake woman because she is not that curvy? That sounds ignorant ol.  

  15. J.R.

    October 23, 2011 at 8:50 pm

    Childish? I disagree. I think Frida is perfect for this kind of shoot because she has sharp, more mature facial features, womanly rather than girlish. In the fourth shot, Frida effortlessly channels 1940s glamour, reminding me rather of Ava Gardner or Gene Tierney. 

  16. Rolex

    October 25, 2011 at 3:13 pm

    She reminds me of Coco Rocha

  17. BeauOnTheJob

    February 29, 2012 at 6:40 pm

    some of these are stunning! I love the first most.

  18. Anne_verbakel

    May 18, 2012 at 2:48 pm

    Superawesome pictures! Does anyone maybe know which make-up she wears?

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