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Express Names Kate Upton as New Face

Photo: Kate Upton in June 2013 / Courtesy of Twitter


Express Teams Up with Kate–Naming Kate Upton its new brand ambassador, fashion retailer Express taps the American model for its fall 2014 campaign set to launch later this year. WWD also reports that the blonde beauty will host its spring runway show in Miami Beach on March 13th. “The new partnership highlights the mutual admiration between Express and Kate and is the culmination of two iconic American establishments coming together,” said Michael Weiss, chairman and chief executive officer of Express. Known for her stints in Sports Illustrated and fronting Sam Edelman campaigns, it seems like a perfect fit considering Kate’s commercial appeal.

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