Chloé Celebrates Opening of New Flagship Store with Limited Edition ‘Alice’ Bag

ALICE 253 HONORE Chloé Celebrates Opening of New Flagship Store with Limited Edition Alice Bag
Chloe’s New Store – Parisian label Chloé selected architect Joseph Dirand to design the new flagship store located at 253 Rue Saint-Honoré, opening on December 20th. Together with the brand’s creative director, Clare Waight Keller, Dirand created a design inspired by the Chloé woman with a seventies-inspired cool sensibility. The two-level 475 square meter store will house accessories and the ready-to-wear collections. To celebrate its opening, a limited edition “Alice” handbag (pictured above) has been produced in thirty numbered and engraved pieces.
CHLOÉ E RELEASE 253 2012 UK HDl Chloé Celebrates Opening of New Flagship Store with Limited Edition Alice Bag

Exterior of Chloé Flagship Store

CHLOÉ E RELEASE 253 2012 UK HD Chloé Celebrates Opening of New Flagship Store with Limited Edition Alice Bag

Portrait of Clare Waight Keller and Joseph Dirand (Photo by Boo George)