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Chloé Celebrates Opening of New Flagship Store with Limited Edition 'Alice' Bag

Chloe’s New Store – Parisian label Chloé selected architect Joseph Dirand to design the new flagship store located at 253 Rue Saint-Honoré, opening on December 20th. Together with the brand’s creative director, Clare Waight Keller, Dirand created a design inspired by the Chloé woman with a seventies-inspired cool sensibility. The two-level 475 square meter store will house accessories and the ready-to-wear collections. To celebrate its opening, a limited edition “Alice” handbag (pictured above) has been produced in thirty numbered and engraved pieces.

Exterior of Chloé Flagship Store

Portrait of Clare Waight Keller and Joseph Dirand (Photo by Boo George)

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