Lana Del Rey Brings Glamour to SKIMS Valentine’s Day Ad

Joanna Elizabeth

/

Published January 25, 2024

Lana Del Rey SKIMS Valentines Day 2024 Cats
Surrounded by plush red velvet and white cats, Lana Del Rey embodies the spirit of Valentine’s in a pink SKIMS set for their 2024 campaign. Photo: Nadia Lee Cohen

Capturing the essence of romance, Lana Del Rey enchants in the SKIMS Valentine’s Day 2024 campaign, channeling the season’s spirit with her iconic style. The advertisements, artfully lensed by photographer Nadia Lee Cohen, showcase Lana in a selection of fashionable lingerie designs that speak to the heart’s desires.

Beyond the visuals, the beauty team, with Anna Cofone and Etienne Ortega at the helm, crafts Lana’s look to perfection. Her voluminous tresses and glamorous makeup amplify the glamorous aesthetic.

Lana Del Rey for SKIMS Valentine’s Day 2024 Ad

Lana Del Rey SKIMS Lingerie Valentines Day 2024 Ad
Lana Del Rey poses in a heart-shaped box for the SKIMS Valentine’s Day 2024 campaign, draped in blue lingerie and satin gloves. Photo: Nadia Lee Cohen

Her presence in a heart-shaped velvet enclosure, reminiscent of a classic Valentine, exudes a timeless charm. She’s surrounded by an ethereal ambiance accentuated by sensual pieces from the SKIMS collection. Lana models attire that is a tribute to the day of love, featuring the Woven Shine dress and Fits Everybody bodysuit, which contours gracefully to celebrate the female form.

Lana Del Rey SKIMS Valentines Day Slip Dress
For SKIMS’ Valentine’s Day 2024 campaign, Lana Del Rey captivates in a black slip dress with a lace veil, exuding retro glam. Photo: Nadia Lee Cohen

The Lace Brief bodysuit in an entrancing blue adds a touch of poetic elegance, while accessories like delicate gloves, lace veils, and hair bows, styled by Chloe and Chenelle Delgadillo, enhance the theme of vintage romance. This blend of fashion and emotion creates a visual love letter, setting the stage for a Valentine’s Day to remember.

Posing with a heart-shaped wreath, singer Lana Del Rey is pretty in pink wearing a mini slip dress from SKIMS' Valentine's Day 2024 collection.
Posing with a heart-shaped wreath, singer Lana Del Rey is pretty in pink, wearing a mini slip dress from SKIMS’ Valentine’s Day 2024 collection. Photo: Nadia Lee Cohen

Each element from this SKIMS collection and the campaign’s creative direction builds on the brand’s legacy of innovative comfort and style, previously celebrated with Kim Kardashian in the Stretch Satin campaign.


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