Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

carven fall ads1 Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

Losing Focus – For its fall 2013 campaign, French brand Carven enlists Dutch photographer Viviane Sassen for a series of images which are shot out of focus. Model Marine Deleeuw stars in the new advertisements wearing the brand’s structured outerwear and ladylike silhouettes in a forest setting. Sassen’s previous work for brand were similarly avant-garde in their approach.

carven fall ads2 Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

carven fall ads3 Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

carven fall ads4 Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

carven fall ads5 Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

carven fall ads6 Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

carven fall ads7 Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

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  • Brian

    no me gusta

  • http://nl.linkedin.com/pub/thomas-stevens/5a/5a/260/ Thomas Stevens

    I quite like it. It’s different, which I think deserves some credit, especially in a time where everything seems to get more bland and generic.

  • Patty

    hmm, maybe they should use a photographer who knows how to use a camera ;/