Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

Losing Focus – For its fall 2013 campaign, French brand Carven enlists Dutch photographer Viviane Sassen for a series of images which are shot out of focus. Model Marine Deleeuw stars in the new advertisements wearing the brand’s structured outerwear and ladylike silhouettes in a forest setting. Sassen’s previous work for brand were similarly avant-garde in their approach.











3 Responses to “Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen”

  1. I quite like it. It’s different, which I think deserves some credit, especially in a time where everything seems to get more bland and generic.

  2. hmm, maybe they should use a photographer who knows how to use a camera ;/

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