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Burberry Spring 2010 Campaign | Emma Watson by Mario Testino

When it comes to the latest campaign from Burberry, trenches are in no short supply. Starring actress Emma Watson once more, the campaign was photographed by Mario Testino with the art direction of Burberry’s chief creative officer Christopher Bailey. Alongside Watson this season is her brother Alex, as well as Max Hurd and musicians George Craig and Matt Gilmour.












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63 Comments

  1. bella

    January 5, 2010 at 6:44 pm

    that's her brother in the 4th, 5th, and 7th pictures and I KNOW HIM!!!

  2. bella

    January 5, 2010 at 6:44 pm

    that's her brother in the 4th, 5th, and 7th pictures and I KNOW HIM!!!

  3. bella

    January 5, 2010 at 6:44 pm

    that's her brother in the 4th, 5th, and 7th pictures and I KNOW HIM!!!

  4. The Minx

    January 5, 2010 at 7:14 pm

    her brother is hot!

  5. The Minx

    January 5, 2010 at 7:14 pm

    her brother is hot!

  6. The Minx

    January 5, 2010 at 7:14 pm

    her brother is hot!

  7. jess

    January 5, 2010 at 7:48 pm

    i want to see her a little bit naughty.

  8. jess

    January 5, 2010 at 7:48 pm

    i want to see her a little bit naughty.

  9. jess

    January 5, 2010 at 7:48 pm

    i want to see her a little bit naughty.

  10. Pam

    January 5, 2010 at 10:57 pm

    Mmm… this is quite boring, very High School, is Burberry trying to switch their target market to teenagers???… Emma Watson is not even british, she was born in Paris, I actually like her, but I’d prefer to see Emma Maclaren or Jourdan Dunn or another british model in this campaign.

  11. Pam

    January 5, 2010 at 10:57 pm

    Mmm… this is quite boring, very High School, is Burberry trying to switch their target market to teenagers???… Emma Watson is not even british, she was born in Paris, I actually like her, but I’d prefer to see Emma Maclaren or Jourdan Dunn or another british model in this campaign.

  12. Pam

    January 5, 2010 at 2:57 pm

    Mmm… this is quite boring, very High School, is Burberry trying to switch their target market to teenagers???… Emma Watson is not even british, she was born in Paris, I actually like her, but I’d prefer to see Emma Maclaren or Jourdan Dunn or another british model in this campaign.

  13. Jelani

    January 5, 2010 at 11:32 pm

    boring =/. but love the dress in the last one

  14. Jelani

    January 5, 2010 at 11:32 pm

    boring =/. but love the dress in the last one

  15. Jelani

    January 5, 2010 at 11:32 pm

    boring =/. but love the dress in the last one

  16. Catherine

    January 6, 2010 at 12:04 am

    despite the boring photos the clothes do look beautiful. But i would of liked to see more color!

  17. Catherine

    January 6, 2010 at 12:04 am

    despite the boring photos the clothes do look beautiful. But i would of liked to see more color!

  18. Catherine

    January 6, 2010 at 12:04 am

    despite the boring photos the clothes do look beautiful. But i would of liked to see more color!

  19. Celia

    January 6, 2010 at 1:54 am

    I LOVE it!!! The pictures are excellent! They're classy and they're sophisticated! Emma is STUNNING! The clothes are amazing and need to be in my closet like yesterday! Everyone looks amazing!!

  20. Celia

    January 6, 2010 at 1:54 am

    I LOVE it!!! The pictures are excellent! They're classy and they're sophisticated! Emma is STUNNING! The clothes are amazing and need to be in my closet like yesterday! Everyone looks amazing!!

  21. Celia

    January 6, 2010 at 1:54 am

    I LOVE it!!! The pictures are excellent! They're classy and they're sophisticated! Emma is STUNNING! The clothes are amazing and need to be in my closet like yesterday! Everyone looks amazing!!

  22. iris

    January 6, 2010 at 4:00 am

    emma is beautiful as usual. but the thing is that she is not good at posing.

  23. iris

    January 6, 2010 at 4:00 am

    emma is beautiful as usual. but the thing is that she is not good at posing.

  24. iris

    January 6, 2010 at 4:00 am

    emma is beautiful as usual. but the thing is that she is not good at posing.

  25. Only

    January 6, 2010 at 10:14 am

    boys and boys… these pictures will be better without them. There is so many persons, composition isn't good. But Emma and her brother are really nice.

  26. Only

    January 6, 2010 at 10:14 am

    boys and boys… these pictures will be better without them. There is so many persons, composition isn't good. But Emma and her brother are really nice.

  27. Only

    January 6, 2010 at 10:14 am

    boys and boys… these pictures will be better without them. There is so many persons, composition isn't good. But Emma and her brother are really nice.

  28. Fred

    January 6, 2010 at 11:53 am

    I agree, too many kids in the shoot

  29. Fred

    January 6, 2010 at 11:53 am

    I agree, too many kids in the shoot

  30. Fred

    January 6, 2010 at 11:53 am

    I agree, too many kids in the shoot

  31. ....

    January 6, 2010 at 4:14 pm

    her face expression never changes ;P

  32. ....

    January 6, 2010 at 4:14 pm

    her face expression never changes ;P

  33. ....

    January 6, 2010 at 4:14 pm

    her face expression never changes ;P

  34. Dejana

    January 6, 2010 at 10:20 pm

    I think Emma is very talented and has a great sense of style so I can understand why they chose her, but her features just don't translate into photos. Or at least not these photos. It's just not interesting. Having said that, I would still buy the clothes, so I guess it's not all bad.

  35. Dejana

    January 6, 2010 at 10:20 pm

    I think Emma is very talented and has a great sense of style so I can understand why they chose her, but her features just don't translate into photos. Or at least not these photos. It's just not interesting. Having said that, I would still buy the clothes, so I guess it's not all bad.

  36. Dejana

    January 6, 2010 at 2:20 pm

    I think Emma is very talented and has a great sense of style so I can understand why they chose her, but her features just don't translate into photos. Or at least not these photos. It's just not interesting. Having said that, I would still buy the clothes, so I guess it's not all bad.

  37. pattil

    January 7, 2010 at 9:31 pm

    but it's good. very intense.

  38. pattil

    January 7, 2010 at 9:31 pm

    but it's good. very intense.

  39. pattil

    January 7, 2010 at 9:31 pm

    but it's good. very intense.

  40. lala

    January 8, 2010 at 1:56 am

    everything is good but the posing and compositions.can we kinda blame testino for that?also wishthere was more……..height in the photos?to make them look more powerful or something…hmmm

  41. lala

    January 8, 2010 at 1:56 am

    everything is good but the posing and compositions.can we kinda blame testino for that?also wishthere was more……..height in the photos?to make them look more powerful or something…hmmm

  42. lala

    January 8, 2010 at 1:56 am

    everything is good but the posing and compositions.can we kinda blame testino for that?also wishthere was more……..height in the photos?to make them look more powerful or something…hmmm

  43. Hayley

    January 9, 2010 at 2:30 am

    i love burberry. and i love emma watson. this is like heaven for me.

  44. Hayley

    January 9, 2010 at 2:30 am

    i love burberry. and i love emma watson. this is like heaven for me.

  45. Hayley

    January 9, 2010 at 2:30 am

    i love burberry. and i love emma watson. this is like heaven for me.

  46. andre

    January 9, 2010 at 7:14 am

    emma is missing a leg on the 5th pic

  47. andre

    January 9, 2010 at 7:14 am

    emma is missing a leg on the 5th pic

  48. andre

    January 9, 2010 at 7:14 am

    emma is missing a leg on the 5th pic

  49. Maggie

    January 10, 2010 at 12:34 pm

    i agree, this looks like a teenage collection to me!

  50. Maggie

    January 10, 2010 at 12:34 pm

    i agree, this looks like a teenage collection to me!

  51. Maggie

    January 10, 2010 at 12:34 pm

    i agree, this looks like a teenage collection to me!

  52. Beatrice

    January 11, 2010 at 1:56 am

    I had no idea Emma Watson was such a hit with the previous campaign that Bailey just HAD to reuse her (with her brother thrown in for more luck?).

    It is an absolutely lovely collection and, for me, at least, the campaign does not reflect that well. :(

    Try real models next season, perhaps?

  53. Beatrice

    January 11, 2010 at 1:56 am

    I had no idea Emma Watson was such a hit with the previous campaign that Bailey just HAD to reuse her (with her brother thrown in for more luck?).

    It is an absolutely lovely collection and, for me, at least, the campaign does not reflect that well. :(

    Try real models next season, perhaps?

  54. Beatrice

    January 10, 2010 at 5:56 pm

    I had no idea Emma Watson was such a hit with the previous campaign that Bailey just HAD to reuse her (with her brother thrown in for more luck?).

    It is an absolutely lovely collection and, for me, at least, the campaign does not reflect that well. :(

    Try real models next season, perhaps?

  55. jackie

    January 13, 2010 at 4:58 am

    there is some seriously f'ed up photo-shoping going on in the 5th and 12th photos, how did the removal of knees slip through the cracks at burberry.

  56. jackie

    January 13, 2010 at 4:58 am

    there is some seriously f'ed up photo-shoping going on in the 5th and 12th photos, how did the removal of knees slip through the cracks at burberry.

  57. jackie

    January 13, 2010 at 4:58 am

    there is some seriously f'ed up photo-shoping going on in the 5th and 12th photos, how did the removal of knees slip through the cracks at burberry.

  58. Nathaniel Pierce

    February 4, 2010 at 1:21 pm

    I absolutely love Emma Watson as campaign head for Burberry! I think it adds a fresh new sophisticated face to a designer who's ads were becoming more and more lackluster every season. So, in my opinion Emma, her brother and the two other male model ROCKED the house! 😀 Simple yet extravagant; as if they were showcased as heirs. :)

  59. Nathaniel Pierce

    February 4, 2010 at 1:21 pm

    I absolutely love Emma Watson as campaign head for Burberry! I think it adds a fresh new sophisticated face to a designer who's ads were becoming more and more lackluster every season. So, in my opinion Emma, her brother and the two other male model ROCKED the house! 😀 Simple yet extravagant; as if they were showcased as heirs. :)

  60. Nathaniel Pierce

    February 4, 2010 at 1:21 pm

    I absolutely love Emma Watson as campaign head for Burberry! I think it adds a fresh new sophisticated face to a designer who's ads were becoming more and more lackluster every season. So, in my opinion Emma, her brother and the two other male model ROCKED the house! 😀 Simple yet extravagant; as if they were showcased as heirs. :)

  61. lanlan

    February 8, 2010 at 1:43 pm

    hot brother! woo-hoo!
    but obviously, Emma doesn’t know how to strike an adequate pose…

  62. lanlan

    February 8, 2010 at 1:43 pm

    hot brother! woo-hoo!
    but obviously, Emma doesn’t know how to strike an adequate pose…

  63. lanlan

    February 8, 2010 at 5:43 am

    hot brother! woo-hoo!
    but obviously, Emma doesn’t know how to strike an adequate pose…

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