H&M says hello to the warm weather season with the release of its new trend guide. Called ‘Serene Summer’, the fashion shoot stars model Edita Vilkeviciute. Photographed at the beach, the blonde beauty wears breezy outfits from the Swedish fashion brand. From lace trimmed maxi dresses to relaxed-fit shorts and denim jackets, these looks are great for the summer. … [Read more...]
H&M - Fashion Brand
H&M is a Swedish fast fashion brand. Founded in 1947, its mission is to provide affordable and on-trend fashion to all. Besides its mainline, H&M lists Monki, Weekday, & Other Stories, Cheap Monday and COS as its subsidiaries. The fashion brand is known for its fashion collaborations with luxury labels which have included Balmain, Lanvin, Versace and Alexander Wang in the past. In 2011, the brand launched H&M Conscious--an apparel and accessories line made of sustainable and recycled materials.
Pop singer Zara Larsson has teamed up with Swedish fashion brand H&M on a colorful capsule collection. The collaboration features athleisure inspired pieces like cropped tops, oversized t-shirts and joggers. In a color palette of grey, white, black and pink; the songstress brings her own spin to everyday fashions. Discover some of our favorites from the Zara Larsson line below, … [Read more...]
H&M readies for the sunny weather with the launch of its Summer 2017 campaign. The Swedish fashion brand taps rising stars of the modeling world including Anna Mila Guyenz, Birgit Kos, Luna Bijl, Maartje Verhoef and Mayowa Nicholas. The group soaks up the sun in chic ensembles with lightweight dresses, strappy bikinis and elegant rompers. For accessories, H&M offers up straw … [Read more...]
As party season continues to heat up, H&M offers up even more inspiration for those special occasions. Whether you are going to a wedding, baby shower or celebratory event, the Swedish fashion brand has the perfect balance of stylish and wearable pieces. From lightweight rompers to lace camisole tops and breezy dresses, get ready to stand out from the crowd. … [Read more...]
Get ready for summer party season with the release of H&M’s recent trend guide. Called ‘Dress to Impress’, the lookbook spotlights super-pretty party wear. The Swedish fashion brand offers up a mix of ruffled tops, long maxi skirts and breezy lace dresses. From powdery pastels to vibrant red, H&M designs styles perfect for those indoor or outdoor affairs. … [Read more...]