#Masterthelight: Hugo Boss Unveils New Eyewear Campaign

Joanna Elizabeth

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Published May 19, 2016

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Updated December 30, 2017

Rianne van Rompaey stars in BOSS' 2016 eyewear campaign
Rianne van Rompaey stars in BOSS’ 2016 eyewear campaign

Shot on location in Santiago, Chile, BOSS’ 2016 eyewear campaign features sleek frames just in time for the summer season. Dutch model Rianne van Rompeay is captured in a little black dress while exploring the city in her cool frames. From rectangular shapes to cateye styles, the BOSS woman exudes pure modern elegance. Discover more campaign images and check out the official video below.

BOSS 2016 Eyewear Campaign

An image from BOSS Eyewear's 2016 campaign
An image from BOSS Eyewear’s 2016 campaign
Rianne van Rompaey poses in Santiago, Chile, for BOSS' 2016 campaign
Rianne van Rompaey poses in Santiago, Chile, for BOSS’ 2016 eyewear campaign
Rianne van Rompaey wears optical frames in BOSS' 2016 eyewear campaign
Rianne van Rompaey wears optical frames in BOSS’ 2016 eyewear campaign

Shop BOSS Eyewear:

BOSS 0675S Gradient Lens Cateye Sunglasses
BOSS 0675S Gradient Lens Cateye Sunglasses

BOSS 0742S Gradient Lens Sunglasses
BOSS 0742S Gradient Lens Sunglasses
BOSS 0674S Gray Gradient Lens Rectangular Sunglasses
BOSS 0674S Gray Gradient Lens Rectangular Sunglasses
BOSS 678S Black Lenses Half Frame Cateye Sunglasses
BOSS 0678S Black Lenses Half Frame Cateye Sunglasses

BOSS Spring 2016 Campaign

Anna Ewers wears little black dress in Hugo Boss' spring 2016 campaign
Anna Ewers wears little black dress in Hugo Boss’ spring 2016 campaign

Earlier this year, BOSS revealed its spring-summer 2016 ready-to-wear campaign featuring top model Anna Ewers. Wearing dresses with architectural inspired shapes designed by the BOSS artistic director Jason Wu, the blonde beauty was captured on location in Montauk, New York, by Inez & Vinoodh.

Anna Ewers stars in Hugo Boss' spring-summer 2016 campaign
Anna Ewers stars in Hugo Boss’ spring-summer 2016 campaign

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