Josephine Skriver Shines in the Gemfields ‘Rare Coloured Gemstones’ Campaign by Boo George

Joanna Elizabeth

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Published June 27, 2012

Rare BeautyGemfields, the world’s largest colored gemstone producer, recently launched a six month campaign featuring Josephine Skriver as the face. The new advertisements support its socially and environmentally conscious emeralds and rubies with the tagline ‘Rare Coloured Gemstones’. Boo George photographed Josephine with art direction from Jonny Lu in the stunning images.


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